Aware that there is no such thing as total neutrality, Neutral typeface explores how the absence of stylistic associations can help the reader to engage with the content of a text. Is the typeface neu

I paid $5 for 4,000 Twitter followers, and here’s what I found Published in i ❤ data · 6 min read · Jun 5, 2014 -- Buying your way to status on social networks has become standard practice. From Insta

Photo: Shutterstock The endeavor seemed, at first, like a joke on Silicon Valley : An online start-up was crowdfunding a shipment of single women from New York to San Francisco, so the nerd-kings of t

Illustration by Sean Freeman Jonathan Hoefler is standing in his office on the seventh floor of the Cable Building in Noho, sipping a mug of ginger tea and telling stories about an obscure 16th-centur

This is the original introductory article to Golden Ratio Typography (GRT). The basic concepts you’ll find on this page are important for understanding GRT, but much of the math is now outdated (and has been replaced by updated formulae). For a more current and comprehensive look at all things GRT,…

“Reading is the work of the alert mind, is demanding, and under ideal conditions produces finally a sort of ecstasy,” E.B. White wrote while contemplating the future of reading in 1951 . Indeed, the q

While I watched Apple's WWDC 2014 opening keynote on Monday morning, I couldn't stop thinking about the infectious mixture of fun and confidence everyone onstage seemed to be exuding. It was something

How One Citizen Fought Back Against a Cop’s Road Rage opinion WATCHING THE WATCHERS A court said an off-duty police officer who pulled his gun on a motorist should be protected by “qualified immunity.

Check me out. The top two knuckles of my left hand look as if I’d been worked over by the K.G.B. No, it’s more as if I’d been a catcher for the Hall of Fame pitcher Candy Cummings, the inventor of the

At 9:30 in the morning, an architect and three senior scientists—two from Stanford, the other from Hewlett-Packard—donned eyeshades and earphones, sank into comfy couches, and waited for their governm

“The question that needs to be asked and answered is why hardware.”

In my research into Golden Ratio Typography, I focused primarily on the core geometric properties of text—font size, line height, and line width. But there’s another facet of text that nearly all of the existing research on typography deals with: It’s called characters per line (CPL). If you’ve ever…

Story highlights Scientists at the Texas Heart Institute are working to create a permanent artificial heart The new heart device propels blood through the body, rather than pumps it Two magnetic field

The Science of Being a Wingman Priceonomics “ Tonight, I will make you the greatest wingman in the history of wingmen .” — Barney Stinson, How I Met Your Mother Go to any bar on a Friday night, and yo

STAN HONDA / AFP / Getty Images During the noisy, chaotic third week of September 2001, my father wrote letters to the New York Times and the Post , and was published in both, asking simply that the p

Editor's note: Please don't try any of this at home. You could get hurt, and anyway, it's a really complicated way to get hammered. Just sip on a martini or shotgun yourself a nice beer. Last month th

I’ve always been pretty good at math. Not trigonometry, or arithmetic, or whatever people are usually thinking of when they’re like, “Oh, you must be smart! I hate math!” But, combinatorics and graph

At Greylock , my partners and I are driven by one guiding mission: always help entrepreneurs. It doesn’t matter whether an entrepreneur is in our portfolio, whether we’re considering an investment, or

Power down When is the last time you powered down. All the way down. Not asleep. Not in airplane mode but ON | OFF . Try it with me now. Take your phone out, if you’re not already futzing with it, and

Sources: Nepal Ministry of Culture, Tourism and Civil Aviation; National Geographic Society (Everest height); climbers' accounts; 3D RealityMaps, German Aerospace Center, DigitalGlobe (camp locations)

Gawker, a gossip site that openly traffics in rumor, innuendo, and in many cases straight-up bullshit, and whose founder, Nick Denton, has been slapped with a class-action lawsuit by former interns fo

DISCLAIMER: This is a non-functional concept of a non-existing version of iOS built from scratch in Adobe Fireworks CS6 and rendered in Adobe After Effects CC. There is no download link or ways for yo

Video: Andrew White / WIRED THE GAME COLLECTOR For a guy who has spent six months and more than $32,000 turning the bedroom of his Manhattan apartment into an old-school video arcade, Chris Kooluris i

The Media Equation A Platform and Blogging Tool, Medium Charms Writers Evan Williams, standing, has turned from Twitter, which he helped start, to Medium, a platform for longer thoughts. Credit... Jim

There’s a peering crisis apparently happening right now among American Internet Service Providers (ISPs) and backbone providers according to a blog post this week from backbone company Level3 that I a

Barclays It's been a good few decades for America's electric utilities. As regulated monopolies, they face almost no competition and enjoy access to cheap credit. Advertisement Advertisement In a new

I envy economists. Unlike computer scientists, they seem to be able to publish best-seller books with innovative research. One such book is Piketty’s Capital . The book is reminiscent of Marx’s capita

George Washington's statue looks over the New York Stock Exchange, a solitary copper tear traveling slowly down its cheek. STAN HONDA/AFP/Getty Images Kevin Roose is a New York magazine writer and aut

Update: bumping to the top of the page Beyond the usual updates of iOS and OS X, there are two significant rumors about what Apple might unveil next week at WWDC. The first is Healthbook, as detailed

Six months ago we asked one of our lead game designers, David Hohusen , and half of the team to leave Dots. The group was given the mission to build something unique, fun and beautiful. Their journey

Like a reliable, rusty old factory machine, the Apple rumour mill recently sprang loudly to life in anticipation of the company’s rumoured purchase of Beats, news to which Apple fans largely responded with a resounding, “Ew, why ?” Even though it’s pretty clear that if Apple does in fact buy Beats,…

* Concern that UN agency sees e-cigarettes as “threat” * Classification as tobacco products would curb use * Scientists say e-cigarettes “part of solution” to smoking * Critics say safety uncertain, r