Earlier this year, I ran a survey to get ideas about how leaders could mobilize . 1311 of you filled out the survey which mean I’m certain the results are full of good ideas and inspiration. It also m
Documents leaked to WIRED suggested that Bitcoin’s creator was Craig Wright, but they may be a hoax. Editor's note, 4/30/2019: In the days following publication of this story, WIRED published an updat
One of the more famous marketing frameworks is the Marketing Mix , also known as “The Four P’s.” According to the framework there are four key components to a marketing plan: P roduct (what is actuall
Michael Thompson See Taylor Swift’s Stunning GQ Photo Shoot “That’s a pap,” she says as we leave the restaurant, pointing toward an anonymous gray car that looks like the floor model in an auto dealer
Jason Zhang, age 22 Photographer: Ka Xiaoxi Emerging from a nightclub near Workers’ Stadium in Beijing at 1:30 a.m. on a Saturday in June, Mikael Hveem ordered an Uber. He selected the cheapest car op
Sega Genesis Wikimedia Commons/Public Domain When video games moved from arcades to living rooms, a whole new industry was born as Atari, Sega, Nintendo and others competed to dominate the world’s hom
This is a still from the classic film 1960 'The Apartment'. Jack Lemmon plays CC Baxter, a clerk in a large insurance company in New York, and so here you see his office - drones laid out at desks alm
By Hossein Derakhshan Illustrations by Tim McDonagh S even months ago , I sat down at the small table in the kitchen of my 1960s apartment, nestled on the top floor of a…
Google Now looks like Google's most magical, artificially intelligent product. And in some senses it is, but it is also in some senses Google's most manual product. Each category that Now knows about
Nintendo's late president should best be remembered for realizing his dream of bringing videogames to everyone. If you didn't play videogames 10 years ago but do now, thank Satoru Iwata. Of all the gr
Jimmy Iovine spared no words when it came to his opinion of algorithms during the unveiling of Apple Music: The only song that matters as much as the song you’re listening to right now is the one that
Apple is on the offensive. This is not a company content with standing by and letting Google, Facebook, Spotify and a handful of other third-parties take over critical elements of the user experience
Disclaimers: 1) This is a very long read. Thinking about a company and using its product obsessively for nine years straight will do that to you. 2) My funds and I own a lot of Twitter stock. 3) I do
We are quickly approaching a pivotal moment in Apple's history as technology and mobile are on a collision course with the automobile. While most would conclude Elon Musk's Tesla and a few of the stro
In February of 2011, fresh off nine months of 80-hour work weeks, Jessica Chavez took a pair of scissors to her hair. She’d been working so hard on a video game—14 hours a day, six days a week—that sh
We've always thought about the mobile internet as a limited thing compared to the desktop internet, because of the constraints of hardware and network. Today, obviously, those constraints are a lot le
I first visited the prison camp at Guantánamo Bay in April 2003. The “war on terror” prisoners, most of them captured in Afghanistan, had begun to arrive 15 months earlier. They were first locked up in Camp X-Ray, an outdoor prison that looked like a kennel complex for very large dogs. (The police…
The Wii U re-release of Super Mario 64 seems like the perfect time for a retrospective, especially when you realise it's been nearly 20 years since its release in 1996. But there's something about the
I turned 30 last week and a friend asked me if I'd figured out any life advice in the past decade worth passing on. I'm somewhat hesitant to publish this because I think these lists usually seem holl
Having known about the Apple Watch for some time and knowing lots of my friends were planning to buy one, I was sceptical as my needs are quite different to that of those of the sighted and hearing. I have to rely on specific accessible features. However, I was curious as Apple products have been…
For the last week and a half, I’ve been doing a lot of my work on the new MacBook. I bought this computer as an experiment with the intention to return it unless I felt it was good enough to replace my existing 15" MacBook Pro. Here’s my story. The new MacBook is not for everybody. This is a the…
Via youtube.com Angela was on call when a young boy with autism — who I’ll call Tim — came up to her for help. Tim’s friend had recently committed suicide, and it was clear he was shaken and upset. Within minutes of talking, Angela understood that Tim didn’t have a family he felt comfortable talking…
We’ve come up with the menacing term “troll” for someone who spreads hate and does other horrible things anonymously on the Internet. Internet trolls are unsettling not just because of the things they say but for the mystery they represent: what kind of person could be so vile? One afternoon this…
Photograph by Elizabeth Weinberg for Bloomberg Businessweek One night in October, before the media critic Anita Sarkeesian was scheduled to give a speech at Utah State University, someone e-mailed the school, threatening to commit mass murder. “This will be the deadliest school shooting in American…
Casey Newton: I wish this otherwise solid Spotify profile explored the thing the company does better than almost anyone (marketing) http://t.co/4pnZ397b1S
It’s weird to think about the fact that Death Cab For Cutie have now been a band for nearly two decades. For those of us who came of age alongside the band’s music, revisiting Death Cab’s back catalog — currently seven albums deep — can be something akin to re-reading old diary entries: deeply…
Broken Age The coming-of-age story fits film like a glove. When seen through a great director’s viewfinder, America’s picturesque suburbs are fertile ground for stories about inarticulate teens guided by uncertainty. From "The Spectacular Now" to "Boyhood,” filmgoers have recently been treated to…
On the third floor of Nintendo’s U.S. headquarters, next to the conference rooms named after Mario and Donkey Kong, there’s a door that you can’t open. There’s no boss key or warp pipe here—unless you’re one of the handful of people with a high-security keycard, you’re not getting in.
[This article…
The campuses of the tech industry are famous for their lavish cafeterias, cushy shuttles, and on-site laundry services. But on a muggy February afternoon, some of these companies' most important work is being done 7,000 miles away, on the second…
The hostages were taken out of their cell one by one. In a private room, their captors asked each of them three intimate questions, a standard technique used to obtain proof that a prisoner is still alive in a kidnapping negotiation. James Foley…
The relationship between the iPad and the iPhone, performance-wise, has been hard to predict. I often point out that Apple is a company of annual patterns, often predictable. There’s not much of a pattern with regard to how the iPad and iPhone relate to one another. Two years ago, when the original…
Photograph by Geordie Wood for Bloomberg Businessweek Steve Jobs’s office remains Steve Jobs’s office. After his death in 2011, Tim Cook, his friend and successor as Apple chief executive officer, decided to leave the sparsely decorated room on the fourth floor of 1 Infinite Loop untouched. It’s not…
Opinion The gaming industry used to be flooded with interesting peripherals. The era of the music game gave us piles of plastic instruments across two generations of consoles. PC gamers embraced racing wheels and flight sticks. Even NES gamers fell in love with the Advantage. The act of adding…
Though he only writes a major story every year or two, for the last decade and a half John Siracusa has built a reputation as one of Apple’s most influential critics. When he does publish a piece, it’s a 25,000-plus word tome, dropped on Ars Technica , a technology site owned by Condé Nast, to…
Most people don't notice I'm polite, which is sort of the point. I don't look polite. I am big and droopy and need a haircut. No soul would associate me with watercress sandwiches. Still, every year or so someone takes me aside and says, you…
I'm working from my parents' home this week in the suburbs of Kansas City. The space is familiar, even though I haven't lived here for a decade. I find a bowl of grapes for a snack in the fridge. I taste the vanilla candles if I inhale. And if I look anywhere for more than a moment, I spot — hidden…
It’s Thursday evening, I’m feeling nervous, almost sick. I’m pacing around the kitchen staring intently at my phone like nothing else in the world matters. Everything rests on this, any minute now I’ll know for sure. I’ll find out if we made it. Apple updates the App Store every Thursday. I was…
Even as the notion of cards as the next big software interaction paradigm continues to gain momentum, it hasn’t gotten much easier to explain to the uninitiated what, exactly, a card is. When asked this question, I find it hard not to ramble on at great length, and even harder to avoid using…