Business Day | Unboxed The Power of Taking the Big Chance OCT. 8, 2011 STEVE JOBS , technologist and tastemaker of modern digital culture, described himself as a captain of product design, inspiring his teams of workers, as he once said, to go “beyond what anyone thought possible” and to do “some…

By Andy Crouch October 8, 2011 For every magical thing Steve Jobs revealed in his Apple keynote addresses, there were many other things he concealed. Like the devices he created, his life was more and more opaque even while becoming more and more celebrated. So his death this week came as a shock…

The funny thing about comedy is that it works ridiculously well with viral videos. Yet in the it-isn’t-creative-unless-it-sells world of B2B marketing, humor is as rare as the one-armed paperhanger, disarming us with unexpected efficacy. Trying to sell in comedy at most B2B companies is like pushing…