One of the most challenging tasks faced by businesses today is to create customer experience that exemplifies their devotion towards their clientele. With ‘client-centricity’ being the buzzword, the role of contact-center in the scheme of things has become all the more pivotal. A contact center…

Websites are an ideal way to showcase your company’s presence and expertise, and also to interact with your customers. A company with a decent website can save on its marketing spends by avoiding printing-costs of marketing collateral and customer-registration forms. A website, has many advantages,…

Customer service today is more important than ever. The number of customer touchpoints have radically increased in the last decade or so. Customers are increasing expecting an Omnichannel experience. This puts immense pressure on customer service personnel since they always have to put their best…

Internet of Things is fast becoming a reality with more and more entities being connected to the internet in the grand scheme of things. This will have a profound impact on the way we interact with one another and the manner in which businesses are run. Gartner predicts that revenue from IoT…

All that unstructured data moving across continents at lightning speeds over the internet network is gold for digital marketers. But it might need a little bit of digging around and cleansing the raw data in order to convert it into nuggets of information. But the inordinate impact of big data on…

Today’s web application development needs are demanding and as such there is tremendous pressure on IT and software enterprises to deliver applications on an ever-shorter deadline. This calls for a radical change in the way applications are developed. Using the traditional waterfall methodologies in…

Software as a Service (SaaS) is growing at breakneck speeds and the competition in this space is heating up. The clients are demanding more and all this puts tremendous pressure on Software as a Service (SaaS) providers. Marketing it the right way can make all the difference between making your…

Enterprise app development is at a crossroads. The influx of newer technologies and incessant demands from clients means app develop needs to be reinvented and software enterprises have to do everything within their reach in order to stay competitive. Legacy methods of application development cannot…

Today regardless of the business vertical and industry segmentation it is more of a buyer’s market than a seller’s market. This ensures that buyers are getting very demanding and brands need to take cognizance of it. Converting a lead to a customer is not easy and it can only get tougher in the days…

Finance and accounting are going through a sea change thanks to advancement in technology and increased desire for change as expressed by all stakeholders. The field of finance and accounting consumes a huge chunk of time and resources for any company and it literally pays to handle the things in…

Small and medium enterprises today are in a much better position thanks to advancement in technology and the rise of globalization. Hence today it is

Analytics is gaining increased attention and its right deployment for back office process improvement can help businesses gain new insights for better overall performance. In today’s world of heightened competition having ponderous back office operations can be the Achilles’ Heel of any enterprise.…

Follow my blog with Bloglovin The experience that your users get when they engage with your website or your app is courtesy of your UI designs. Thus it pays to have a stellar user interface design that helps to provide instant customer delight and as a natural upshot leapfrog the competition. There…

The mortgage industry in the United States is one of the biggest and most deeply entrenched in the entire world. Availing the benefit of accessible mortgage services helps millions of ordinary Americans to afford homes and live their dream lives without having to worry about paying an upfront cost.…

Small business enterprises today need to think out of the box just to stay competitive. There are pressures from all quarters – customers, competitors, investors, market disruptors and the overall changing face of technology and market place. Implementation of agile methodologies can help to level…

Call centers are playing an increasingly important role in today’s fast-paced business arena where customers want solutions and support at the touch of a button. Thus the technology that drives your contact center and specifically the software that you are deploying for call centers needs a complete…

The larger the enterprises the more important it is to put things into perspective and gain a definitive competitive advantage in a world full of cut-throat competition. Agile methodologies started as a way of developing software but are today widely used in diverse departments from marketing to…

Mortgage industry in the United States is going through a distinct boom and 2016 might well be a banner year as mortgage originations for the first time are expected to surpass the highs recorded in 2007. As a direct consequence many large and small players are finding it highly lucrative to…

Social media explosion that happened in the last decade or so has taken everybody by surprise. Today a majority of the population is comfortably on social networking channels and talking about anything from a bad customer experience to a bad headache. Contact centers today are increasingly coming up…

Social, Mobile, Analytics and Cloud (SMAC) are slowly but surely changing the dynamics of business enterprises around the world. We all are aware of these four domains and the inordinate amount of influence they have on brands regardless of whether they are B2B or B2C organizations. But the…

Customer service is a top priority for brands in today’s customer-centric world where “Customer is king” can no more be brushed aside as just another cliché. Customers are far more empowered today and the balance of power is surely shifting from the seller to the buyer. The competition is so fierce…

It isn’t very often that the world of sales is radically impressed by a new dominating and trending technological breakthrough. Sales acceleration is a technology that has made corporate decision-makers and sales heads sit up and take notice unlike anything in the past. It’s a given that all…

Even in this day and age of social media preponderance all evidence points to the fact that email marketing is not going away anytime soon. As per credible sources over 132 billion emails will be sent and received each day towards the end of 2017. A big majority of people start their day at the…

Nowadays every business needs software and this makes the role of software engineering very critical in order to deliver customer satisfaction regardless of the industry segment. Software engineering has developed from its earlier avatar and today is rightly at the cusp of a major boom what with big…

In this day and age of information overload and big data, companies are increasingly relying on real-time analytics . It helps to make sense of all the information that is out there. Pitching the right product to the right customer at the right time is getting increasingly tough and this is where…

Two factors that are dictating how enterprises are conducting business today are – the incessant deluge of data and the proliferation of cloud-based services. Companies need insightful information that is actionable and one that leads to better exploiting market opportunities and ensuring customer…

In an increasingly connected world an unexpected failure or server downtime is a reason enough for customers to jump ship. Also it does not bode well for your business and ditto for all the stakeholders. Organizations across the board are cutting down on budgets and managers are expected to achieve…

Businesses go where their customers are and work goes where there are skilled workers and lower wages. Business process outsourcing started as a way to lower the cost while ensuring there is no compromise on work quality. But today a new wave of revolution is sweeping through the corporate corridors…

A wise man once said, “If you are not thinking customers, you are not thinking.” So in this age of heightened competition and savvy customers it pays to predicate your website designs on user needs. This is true for your website more than anything else. So what exactly is user centered design, and…

Small and medium enterprises the world over are benefitting from the knowledge economy. Conventional business practices are being upended and a new wave of revolution is brewing in corporate boardrooms from New York to Nanjing, from London to Hindon. This one has its moorings in a certain technology…

In today’s fast-paced world it is important to stay ahead of the competition in order to stay on top of things. Having ready access to financial tools helps enterprises to cope with the business complexities and concentrate on their core competencies. Small businesses are finding it increasingly…

Customer service has never been more important. Today customers are demanding a richer experience and your customer service can make or mar your business strategy. Successful businesses have realized that being customer-centric is the way to go. If a company’s customer service is world-class then…

Click on the image to view complete Infographic Blogging is a vital aspect of a brand’s inbound marketing strategy . There are manifold benefits of business blogging. It establishes thought leadership and creates brand awareness. Providing insightful information to consumers and helping to build…

A famous quote goes thus, “You can’t manage what you don’t measure.” This is true today more than ever. Today enterprises regardless of their business vertical want solutions that can be quantified in terms of how many man-hours it reduces, how many customers it can acquire, how much time and money…

Customer Relationship Management (CRM) is more important than ever. Today the competition is fierce is an understatement. Customers are also getting more demanding with each passing year. Keeping your customers happy is priority number one and every business strives in this direction albeit with…

A web application is a piece of software that runs on a web server as opposed to the operating system of the client. This makes it imperative to access web applications via a web browser or other specialized software. Due to this, it is not required to run different web applications for different…

Mortgages play an important role in today’s economic conditions when people need the security of a home without burdening themselves with the upfront payment. It helps people to buy homes and postpone the payment for it thus enjoying and living in the moment. The United States mortgage industry is a…

Enterprises, these days, not only look for cost-effective solutions to methodically run non-core practices such as accounting and payroll services, but also look forward to include significance in order to accomplish healthier control and indulgent of cash flow and by this means put together…

Convenience is the cornerstone of all great technological innovations. Computers many decades ago radically changed the way we worked, lived, connected and entertained ourselves. Software which is at the heart of all computer advancements just got a complete overhaul. It is no longer tied to your…

Remember the good old days when the mobile phone was used primarily for making calls and occasionally for texting. Well, those days are worth reminiscing. Today mobile phone has outgrown its prehistoric avatar. It’s the age of smart user with a smart phone today. Booking tickets, shopping, getting…