Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Ads retiring Campaign Planner in favor of Keyword Planner Jul 7, 2017 by Ginny Marvin Keyword Planner will take over at the end of July and offer most of the…

Some SEO insights offer incremental improvement. Others can change your life forever. We need both. But today I want to focus on three life-changing insights. As you can probably guess, these aren’t “tactics.” These are fundamental ways of looking at your discipline. You may even have heard some of…

Bing has introduced the ability to personalize your image and video feeds based on interests and favorites. When you visit the Bing homepage, and navigate to the images or video sections before conducting a search, you will see the “Feed” tab. Bing’s video and image feeds are based on trending…

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AdWords Editor’s new custom rules let you quickly see what’s missing in your accounts Jun 30, 2017 by Ginny Marvin See what Google wants you to pay attention to…

How do you sell something to someone who isn’t even aware that they need it, let alone what it may be? How do you write your content and copy in a way that speaks to people and persuades them with answers to questions they weren’t even asking? Writing sales copy is challenging enough, right? So how…

Google has topped the BrandZ global rankings list for the second year in a row, beating competitors such as Apple, Microsoft, Amazon, and Facebook. Rankings in this list were determined by research company Kantar Millward Brown, which has ranked the companies based on overall brand value. This also…

Bing Ads is releasing two new features via a pilot program that are designed to help advertisers reach their ideal customers. The two new features include In-Market Audiences (US-only), and Custom Audiences (global). In-Market Audiences In-Market Audiences are curated lists of individuals found to…

Negative SEO is real. It is possible to damage, if not destroy, a site through the use of malicious backlinks and aggressive backlink spamming. Negative SEO is a legitimate danger that can result in lost organic search visibility and revenue. But it is possible to defend against negative SEO. What…

A content marketing strategy is a must. Building a content marketing strategy will help ensure that all your time, energy, and money are focused on reaching a particular goal that helps your business grow. Concentrating on this goal will prevent you from creating irrelevant content pieces that will…

Fortunately, nowadays it’s rare that you have to explain to a business owner why they should care about online reviews. Most businesses “get it.” However, with everything else they have going on, it’s not uncommon for a business owner to get short-sighted and think that as long as they’ve got Yelp…

Your content is constantly competing for attention. You come up with ideas, produce content, promote it, and repeat that process. So why are you having such a difficult time standing out? Because you aren’t differentiating yourself. Everyone says, “Hey, we publish great content 3x a week…come read…

Want to increase sales? Of course you do. Facebook advertising represents an awesome opportunity to do just that. Although it often takes some failed experiments before you find an ad that converts at a profit, one good ad that scales profitably usually covers the costs of any failures. Facebook ads…

Few e-commerce platforms present more opportunity and potential for brands looking to gain visibility and sell their products online than Amazon. In fact, 53 cents of every dollar spent online is spent on Amazon. However, the powerful e-commerce platform can also be a nightmare for companies looking…

We can all agree that the best websites are designed for both users and search engines, right? That means you never should sacrifice beauty over function, or vice versa. Check your website for the following six common mistakes to see if your beautiful design is preventing your pages from ranking…

Virtual reality (VR) is perhaps the most anticipated technological innovation in recent memory. What was once a product of science fiction movies is now transitioning into one of the most powerful marketing tools of the 21st century. Industry giants like Facebook, Samsung, Sony, and Google investing…

SEM Sign up for our daily recaps of the ever-changing search marketing landscape. Need help managing your paid search campaigns? on June 9, 2017 at 5:22 pm More Marketing Land’s “Enterprise Paid Media Campaign Management Platforms: A Marketer’s Guide” examines the market for paid search and other…

Artificial intelligence (AI) used to be pure science fiction. But now AI is science fact. This once futuristic technology is now implemented in almost every aspect of our lives. We must adjust. Luckily, we’re used to adjusting, pivoting, and expecting a change of any kind – and quickly. The use of…

Google traded out its homepage logo today to celebrate Jazz Age icon performer, civil rights activist and French spy Josephine Baker. Born on this date 111 years ago, Baker reached international fame by the 1920s. A star of the stage, her singing and dancing won her a role as part of the chorus line…

Does your company sell products online? If so, you should be on Google Shopping. This post will cover the basics as well as a few advanced tricks to help you master Google Shopping and Product Listing Ads (PLAs). Getting Started With Google Shopping Google Shopping isn’t just some e-commerce engine.…

There are many benefits of blogging for business today. In fact, blogging is critical . However, bland, run-of-the-mill blog posts won’t cut it. These are lazy and ineffective. So what is effective? Publishing informative, well-written articles that are created with strategy and customer engagement…

This article addresses shaky SEO strategies that are promoted as important but are outdated. But more importantly, this article will show how some ideas are true or not. Building a better SEO B.S. Detector will show you how to be more discerning of what you are told to believe and how to detect SEO…

Yext’s successful IPO several weeks ago represents a kind of triumph for local SEO. Despite the fact that Yext now calls itself a “Knowledge Engine,” the company is essentially doing local listings management. It recently added reputation management . Yext began in roughly 2006 as a next-gen…

Guest posting can be an incredibly valuable marketing tactic. For most, guest posting is all about publishing your content on other websites. However, there is also a big opportunity when you allow others to guest post on your website. Accepting guest posts is a great way to grow your blog without…

Bing Ads Editor has been updated with support for Review Extensions. In addition, Bing Ads Editor v11.10 also comes with better keyword import, and an improved ability to create audience associations for Remarketing in Paid Search campaigns. Review Extensions With the latest version of Bing Ads…

While the official date for Earth Day is April 22, Google has posted its 2017 Earth Day Google doodle a day early. To celebrate this year’s Earth Day, the Google doodle team has created a slide show of animated images reminiscent of a children’s book. Designed by doodler Sophie Diao, the…

As you may know, Tom Fishburne, a.k.a. the Marketoonist , will be one of our keynote speakers at the MarTech conference in San Francisco next month, May 9-11. I’m really looking forward to his presentation — sage observations on a wild marketing industry, roiled by the crazy pace of technological…

Google is ramping up its efforts to ensure ads do not appear alongside questionable YouTube videos. Its latest measure involves blocking ads from appearing on channels with less than 10,000 total views. According to what Google recently told the Wall Street Journal , it has been working on putting…

Today’s Google doodle honors film star Mary Pickford on what would have been the actress’ 125th birthday. While best known as a leading actress during the silent film era, Pickford was also a director and producer. She co-founded the United Artists film studio, and was an original member of the…

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Getting the most bang for your buck: 11 CRO opportunities Mar 31, 2017 by Amy Bishop Stumped on ways to improve your conversion rate? Columnist Amy Bishop has you…

ADVERTISEMENT With over 500 million active monthly users , Instagram is a gold mine of potential customers. Can you believe the app has only been around since 2010? In less than seven years, it’s become one of the world’s most used apps. I daresay Instagram even changed the way people use their…

ADVERTISEMENT Brands know that the conversation with active and potential customers starts — and likely ends — with reputation. Rhea Drysdale joined #SEJLive this week to talk about understanding your brand’s reputation through reputation marketing. Rhea also gave examples of companies doing…

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Ads Editor now supports Enhanced CPC, exports to create expanded text ads Mar 24, 2017 by Ginny Marvin Version 11.9 is now available. SEM account management:…

ADVERTISEMENT We’re back with another SEJ Live session! This week, Erin Robbins joined #SEJLive to talk about how to leverage data for search campaigns, what key metrics to focus on, and how to monitor these metrics to beat your competitors. Erin also shared tools to track SEO performance, as well…

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Search in Pics: Android ice sculpture, AMP team & cloud balloons Mar 10, 2017 by Barry Schwartz In this week’s Search In Pictures, here are the latest images…

ADVERTISEMENT Creating a perfectly engaging blog can be a real challenge. You have to contend with billion bytes of information and the short attention spans of readers. Crafting something your audience will enjoy and want more of may seem like trying to be heard in the back row of a rock concert.…

ADVERTISEMENT Taking time to understand your customers’ buying journeys can help you make smarter marketing decisions. One mistake I encounter regularly is marketers failing to look any deeper than the revenue report within the e-commerce overview in Google Analytics, which reports on direct…

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Assistant might take weeks to reach your Android phone Mar 3, 2017 by Danny Sullivan Google Assistant is officially available for my Android phones this…