Local Get the latest news in local search marketing each week. Search feature will soon be broadly accessible to local businesses. on August 19, 2016 at 5:50 pm More In March , Google started showing “Local Business Cards” as part of the Google Posts system. This allows content providers or…

Earlier this week, some marketers noticed that Keyword Planner data was displaying ranged data instead of precise search volume. The ranges were wildly broad, with results like “100K–1M” and “1M+.” Some wondered whether this was merely a glitch or if this was a calculated measure that favored…

Here’s a general question for you. What lasts, in our world? What really and truly stands the test of time, avoiding the cosmic laws of entropy and decay? It sure isn’t capacitive touch screens in a home with toddlers; I’ll tell you that. Stories endure. Guy meets girl, a man out-of-place, rags to…

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: KPIs for SEO: measuring SEO success Aug 5, 2016 by Marcus Miller Wondering what metrics you should use to demonstrate value to your clients? Columnist Marcus…

Launched two years before Facebook, LinkedIn quickly gathered momentum as the place to create professional networks. Here, you can not only cultivate professional relationships but also post and read thought-provoking industry content, as well as join industry-focused discussion groups. Becoming a…

This is a sponsored post written by me on behalf of Bing Network . All opinions are 100% mine. SEM is considered one of the most powerful marketing channels. But does SEM really help drive traffic to your site? It’s a question many search marketers have heard from clients 🙋, especially since SEM is…

Sponsored posts are coming to Reddit . Marketers will soon be able to turn content that has been submitted organically by redditors into Promoted User Posts, according to Reddit’s co-founders. Any brands that want to create Promoted User Posts must ask redditors for their express consent. In…

You’ve spent a fortune on your new e-commerce website , but only a few of your visitors even find the right product, let alone buy something. Mistakes that look like minor issues can have a cumulative effect and lead to poor conversion rates and major profit loss. In this article, I’ll go through…

This is a sponsored post written by me on behalf of Bing Network . All opinions are 100% mine. I’ve always been fascinated by the constant evolution of search. It scares me to accept that I’ve never been able to get the full grasp of these changes. I couldn’t sit still. My career was built on…

Podcast: Download Subscribe: iTunes | Android | RSS Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts! On this week’s episode of Marketing Nerds, I sat down with Kathleen Garvin of The Penny Hoarder to talk about how to create content your audience will actually want to…

On Wednesday, July 27th, SEJ Thinktank was joined by Patrick Hutchison of Marin Software for a sponsored webinar on how to use retargeting and other cross-platform strategies to turn online browsers into buyers. Patrick’s 25-minute presentation was followed up by an informative Q&A session, led by…

Editor’s Note: This is a section of our completely redone SEO Guide . Enjoy! One unfortunate part of the world of SEO is sometimes things go wrong. This can happen because you get over-aggressive with SEO tactics, because you make mistakes in Google because you don’t know any better, or if you hire…

Last year, the number of emails sent and received totaled over 205 billion . The world is, without a doubt, addicted to our inboxes. And because of that, despite what the clickbait-generating marketing “gurus” want you to believe, no, email marketing is not dead. Nor will it be dead in the…

Today, 88% of marketers are using content marketing – up 2% from last year, with as many as 76% of marketers planning to produce more content in 2016. What’s interesting is that increase is taking place despite more than 65% of marketers being unsure about what content is effective and what isn’t.…

An update this week to the Google Chrome browser for iOS brings support for Accelerated Mobile Pages (AMP), which will allow pages built with AMP technology to load instantly when tapped on from Google’s search results. Articles from websites which have implemented AMP technology will be designated…

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Is your HTTPS setup causing SEO issues? Jul 22, 2016 by Tony Edward Although Google has stated that sites using HTTPS will be given a minor rankings boost, many…

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Mobile brand CPCs on Google are climbing, finds Merkle Jul 15, 2016 by Ginny Marvin Increases started at the end of June and have only affected smartphone CPCs.…

Lesara Founder & CEO Roman Kirsch (Photo by Die Welt) The Bureau of Labor Statistics reports that the average American household spends roughly $1,700 on clothes each year. While global powerhouses like H&M, Zara and Forever 21 have mastered the fast fashion space, opening up a surplus of…

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Search Console bug sends re-verification notifications to users Jul 8, 2016 by Barry Schwartz Don’t panic, says Google — That verification email from Google…

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bridging the gaps in the Google My Business API Jun 24, 2016 by Brian Smith Each update to the Google My Business API makes life easier for those of us managing…

Google AdWords is now testing a new ad extension, similar to call ad buttons , for sending SMS or text messages to the advertiser. Here is a screen shot showing the message icon in the AdWords ad unit: Clicking on the text messaging icon will allow you to text the company that is advertising on…

Podcast: Download Subscribe: iTunes | Android | RSS Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts! In this episode of Marketing Nerds, SEJ Executive Editor, Kelsey Jones, sits down with Twitter Marketing Strategist Madalyn Sklar . They talked about how to grow your…

If you think you don’t receive the credit for all of your AdWords conversions, you are probably right . In any account, there can be hundreds of conversions that are incorrectly attributed to other sources, when in fact PPC played a significant role. The reason your paid search campaigns do not…

Emojis, once discounted as nonsensical Millennial-speak, have proven to have some marketing value for brands like Taco Bell , Domino’s , Tim Hortons , Ikea and Dove . And so the emoji gold rush is on. But, like any marketing tactic, there’s a time and a place for these emotional symbols – and they…