There’s a four-year story behind my current design process, something I introduced last year on A List Apart —“Object-Oriented UX.” The approach advocates designing objects before actions . Now it’s time to get into the deeper benefits of OOUX and the smooth transition it can set up while shifting…

Prioritization is a top concern for most Product Managers . It’s by far one of the most popular topics on PM blogs, Q&A sites and other online communities. Although it’s not what we are hired to do , it’s something that we have to do to achieve our real goal: creating successful products that bring…

View more from the March 2015 Issue Explore the Archive Executive Summary Two-thirds to three-quarters of large organizations struggle with execution. And it’s no wonder: Research reveals that several common beliefs about implementing strategy are just plain wrong. This article debunks five of the…