Growing a wildly successful software as a service (SaaS) business is a game of numbers. More new customers than canceling customers? You’ll grow. If not, you’ll stagnate, and the competition will gobble up market share right in front of you. At the same time, not every new idea for boosting growth…

In today’s competitive and content-saturated digital landscape, it’s no secret that it’s becoming increasingly difficult to connect, engage and inspire action from our audiences using only “free” or organic marketing tactics. As a result, digital advertising , often dubbed “pay-to-play” by…

Are you annoying your customers? Probably so. Inundating your audience with multiple messages at inconvenient times isn’t helpful. Therefore, it’s important to know when and how to engage with consumers . “Marketing is your way of connecting with your customers as well as a way to convey your…

When you hear the phrase seasonal keywords , what comes to mind? Is it Black Friday, Cyber Monday, Christmas and general holiday-related keywords? Well, that’s definitely part of it. Of course, you’ll want to put the extra energy into optimizing your keywords for the holidays. After all, holiday…

The pay-per-click landscape has become so saturated that only the most analytical marketers are able to continuously turn a profit from their paid search, display and social campaigns. Data-driven marketers who are able to effectively manage PPC campaigns to a target cost per conversion (a.k.a. cost…

Spearmint LOVE started off as a baby clothes blog less than five years ago. Founder Shari Lott had already built up a strong online presence with her popular mommy blog of a similar name, SpearmintBaby. The premise was simple. She’d feature and share products she thought other moms would like. One…

A part of using analytics is knowing what user behavior is driving what action. Most tools only give you surface-level data. For example, you’re aware that signups decreased last week, but you won’t know which segments are behind any trends in your KPIs. And that makes it pretty useless. Activity…

Facebook marketing is somewhat of a double-edged sword. On the one hand, Facebook had 1.94 billion monthly active users as of Q1 2017. That’s the most users of any social network by far. On the other hand, its organic reach is lousy. According to a study by Social@Ogilvy , Organic reach has declined…

It used to be that PR and SEO were two very different marketing tactics with virtually zero overlap. With roots going all the way back to the founding of the colonies in the New World in the 16th century, PR is like a grizzled old vet, while SEO is more of a young whippersnapper with a history that…

It might come as a surprise to you, but not everyone is completely sold on conversion rate optimization. Let’s say you want to double your CRO budget. Shinier tools. More data. Expert analysts. These things will improve your CRO efforts. Aaaaaand…they cost money. So you have to convince your boss to…

Keyword research is synonymous with SEO. I remember, back in the day, when keyword research was SEO. The recipe was simple. Use the Google Keyword Tool (now known as the Google Keyword Planner) to type in a broad search phrase. Find a keyword phrase that receives a considerable number of searches…

There are three general ways to grow revenue in any ecommerce business: Increase the total number of customers. Increase the average number of times each customer buys from you. Increase the average order value (AOV) from each customer. As ecommerce marketers, knowing what to prioritize can be the…

Voice search, the topic that is on the virtual tip of every marketer’s tongue, currently accounts for one out of every five Google mobile searches — and that number is expected to grow over time as digital assistants and smart home devices become more commonplace. For the modern-day SEO, the shift…

You’re drowning in data. You’ve got enough KPIs to track and report on already. Why would you possibly need another one? What good would come of adding yet another hour to the end of you’re already long work day in order to dig it up? The truth, in this case, is that you can’t afford not to.…

Just like in life, there’s an ebb and flow to marketing success. That means a huge part of finding success as a marketer is being adaptable. This allows you to capitalize on trends and strike while the iron is hot. And if there’s any time of year that impacts sales and marketing, it’s the holidays.…

How to Build a Sustainable Social Marketing Strategy [Infographic] Maximize your marketing efforts by understanding core best practices including, emphasize visual content, use infographics if you’re a B2B brand and avoid clickbait titles. This infographic also shows stats that will help you…

In the past, marketing to consumers based on things like how many pages they visited on a site were rudimentary at best. They could tell you, in broad strokes, what a customer might be interested in — but they weren’t very specific. It was a lot like trying to guess what kind of picture a puzzle…

Did you know that more than 500 million hours of videos are watched on YouTube each day? That’s mind-boggling! But here’s what’s really crazy. In 2017, “more video content is uploaded in 30 days than the major U.S. television networks have created in 30 years.” These two stats demonstrate just how…

We’re living in a new reality. For decades, companies dictated their interaction with consumers. Brands chose how they would communicate and when to deliver messages. However, the consumer climate has dramatically changed. Technology has enabled and empowered customers to control the types of…

I use a lot of different tools and various software for marketing. But one of my absolute favorites is BuzzSumo . I love it! At this point, I consider it a linchpin useful for several different aspects of marketing. And apparently I’m not alone. Big name brands, such as TechRadar, TechTarget and…

Google is celebrating the first day of the Wimbledon championships today with an animated image to mark the tennis tournament’s 140th anniversary. The doodle was designed by doodler Gerben Steenks and leads to a search for “ Wimbledon championship .” The top right corner of the image includes a…

No matter how much SEO evolves, backlinks remain the primary “currency” for Google when ranking websites. In fact, a November 2016 study from First Page Sage found that backlinks are still the number one overall ranking factor in Google’s algorithm: And I seriously doubt this will change any time…

A PR agency’s job is to get your story in front of the press and potential customers. It might set you back $5,000 per month. But what if you could get the same—if not better—results yourself, by using Facebook ads? Facebook ads are one of your biggest business opportunities. The targeting…

Google is a treasure trove for marketers. Currently (2017), it “processes over 40,000 search queries every second!” This “translates to over 3.5 billion searches per day and 1.2 trillion searches per year worldwide.” And just look at how much Google use grew between 2000 and 2012: It’s ridiculous!…

I’m going to give this to you straight. If you’re directing your hard-won PPC, Facebook, Twitter or banner ad traffic to your homepage… There is a better way. Conversion happens on landing pages. And your homepage is not one of them . Why? Your homepage is a hub. It’s a jump off point to the rest of…

Trust has always been important from a marketing perspective. But in my opinion, it’s never been more important than it is today. That’s because so many consumers have an underlying cynicism about brands and companies. And why wouldn’t they be skeptical? Marketing communications account for 70% of…

Want to sustain growth? It all starts with user engagement. SaaS businesses must aim to educate and entertain their users to boost satisfaction and retention. For your team, that means building a marketing strategy that keeps users engaged. You want customers to feel compelled to login to your…

Steve Jobs wore one thing. Zuckerberg started doing it. And even Obama caught the bug . But why? (Beyond, you know, an apparent lack of fashion sense.) One less decision to make for these powerful decision makers. More time for everything else, according to the Zuck himself in a Q&A session . Outfit…

One billion hours of video. That’s how much content is viewed each and every day on YouTube! That translates to 46,000 years of content annually. Another amazing thing about YouTube is the amount of time users spend on it. Believe it or not, the average YouTube session is 40 minutes. That dwarfs the…

You know the stats by now. It costs 5-25x more to acquire a new customer than keep a current customer. Increasing customer retention rates by 5% increases profits by 25% to 95% . And increasing churn will eventually plateau any new customer growth. Sure, there are some basic things you can do that…

Customer retention. It’s one of the most worthy investments a business can make. Its goal is to retain as many customers as possible. After all, a loyal customer is worth much more than a new customer. Here’s the problem: companies drive customers away with poor customer retention initiatives (or a…

Your customers are everywhere. They are learning about your products from display ads, researching your brand on social media, and signing up for your email campaigns to get the latest product updates. That’s why it’s important to map out how your business engages with customers across several…

The majority of people have the attention span shorter than a goldfish. When it comes to your website, it’s probably hurting you. According to HubSpot , “55% of visitors spend fewer than 15 seconds on your website.” You’d better grab their attention in a hurry. But how do you do that? By placing the…

Surveys are becoming increasingly powerful tools in the hands of professional digital and content marketers. Utilizing the power of surveys, you can collect crucial data to research your targeted audience, identify usability issues and much more. Among other things, you can use survey data to…