The world is transitioning at hyperspeed into a mobile-dominated era by digitally native millennials who hold the largest share of consumer voice and the largest buying power of any generation. The pace of technological innovation presents a mind-boggling set of qualitative and quantitative…

Snapchat is encouraging its advertisers to bundle their video ads. Sources told Lauren Johnson of SocialTimes parent Adweek that the messaging application is pitching the new ad packages as “sequenced messaging,” allowing advertisers to run consecutive video ads with different creative within its…

When Google launched its Knowledge Graph back in 2012 , it was hailed by users and marketers alike as a breakthrough in search. Instead of sifting through page after page of results, you could instead get the detailed information you needed – and by extension, everything else you might want to know…

YouTube released its YouTube AdBlitz 10-Year Anniversary Report , which analyzed the performance of Super Bowl ads on the video-sharing platform over the past nine years. The report showed that the top 20 Super Bowl ads on YouTube from 2008 through 2016 have accounted for more than 440 million…

Google announced Wednesday that it acquired several technology assets from Twitter, most notably its Fabric mobile application development platform. Other assets going from Twitter to Google are the Crashlytics crash-reporting platform, mobile app analytics tool Answers , SMS login system Digits and…

Twitter appears to be waving bye-bye to its buy button . E-commerce platform Shopify was one of several sites to launch the feature in October 2015 , and Ingrid Lunden of TechCrunch reported that merchants using Shopify are being notified that Twitter is “pivoting away” from its e-commerce focus.…

Facebook appears to have replaced the messaging interface for desktop with its Messenger interface. The social network rolled out a web version of Messenger in April 2015, via Messenger.com , saying at the time that it had no plans to remove messaging functions from its website. Its flagship mobile…

The in-application messaging features YouTube has been testing at least since last May launched Wednesday, but only in Canada. Google product manager Shimrit Ben Yair spoke with Josh McConnell of Financial Post , saying that users of YouTube’s iOS and Android applications in Canada can now tap a new…

Content marketing has come a long way over the last 10 years. More and more companies have come to realize the tremendous return and savings from investing in inbound marketing like blogs, white papers, and video. Still, there’s a surprising number of businesses that either don’t leverage content…

The Australian Open is under way, and Twitter is serving up special hashtag-triggered emoji and stickers for the Grand Slam tennis tournament. The hashtag #AusOpen will add a special emoji to tweets about the tournament. And a selection of Australian Open stickers can be added to tweets. Jonno…

Chat bots are the new black, sweeping all before them in an increasingly connected and online world. And as e-commerce consumers become more comfortable interacting with machines online, chat bots will inevitably continue to dominate the online landscape. Chat bots, and the artificial intelligence…

It takes just 50 milliseconds for users to form an opinion about a website. To put this into context, an average human blink takes about 100-400 milliseconds . To say that we judge websites in the blink of an eye would be an overstatement . When you have so little time to make an impression, it’s…

Pinterest announced the addition of ad groups to its campaign structure. Dan Marantz , who works on product management for the social network, introduced the change in a blog post : Starting this month, we’re rolling out an update to the way your Pinterest ad campaigns are structured. Previously,…

Parse co-founder Kevin Lacker issued a reminder that the cloud application platform is shuttering Jan. 30. Facebook announced last January that it was pulling the plug on Parse—which it acquired in April 2013 —to focus more resources on “high-impact products and services in areas like analytics,…

Remember Google+ ? Yes, it still exists, and it announced three major updates Tuesday. Product manager Danielle Buckley said in a blog post that Google+ is hiding lower-quality comments on posts, adding zoom functionality to photos on the web and, starting Jan. 24, adding events to the social…

The “first worldwide Startup Garage” at Station F in Paris will devote several spaces to launch partner Facebook. Station F announced in a blog post that Facebook will launch a program in April called Startup Garage From Facebook at Station F, which will be a six-month program designed for…

Flurry Analytics released a new report, which analyzed the time users spent in mobile applications in 2016. The data showed that overall app usage in 2016 grew by 11 percent when compared to 2015, and that time spent in apps grew by 69 percent. Messaging and social apps saw year-over-year session…

Facebook is extending its efforts to combat fake news to Germany. The social network announced in December that it was turning to third-party fact-checking organizations to help combat fake news and hoaxes, as well as making it easier for users to report fake news and flag questionable posts.…

When it comes to paying publishers for live video content , Facebook gaveth, but Facebook reportedly taketh away. Kurt Wagner of Recode reported that several publishers told him the social network is no longer emphasizing Facebook Live video during negotiations, and they do not expect livestreaming…

Getting funding for your startup could pose one of the most difficult hurdles of your entrepreneurial career. While many startups usually receive poor attention from investors for reasons such as having a “me-too” product in an already oversaturated market or a founder delivering a poor pitch, many…

Facebook advertising is just as powerful in 2017 as it’s ever been. Perhaps even more so. The sheer volume of users alone (1.71 billion as of July 2016) makes it a digital marketer’s playground. When it comes to Facebook advertising, I could spout off a laundry list of done-to-death conventional…

After a decade of attempting to connect with customers and prove return on investment, brands are still struggling to achieve success with social media marketing and engagement. What does success look like? For most marketers, success includes anything from raising brand awareness and thought…

Facebook appears to have quietly removed the “Edited” label on posts that were edited. The social network began testing the ability for users to edit posts in June 2013 , officially rolling out the feature on Android in October of that year and iOS the next month . The functionality began rolling…

President Barack Obama and first lady Michelle Obama are offering guided tours of The White House in their last days as residents. The Obamas teamed up with Felix & Paul Studios and Oculus VR on The People’s House: Inside The White House With Barack and Michelle Obama, available as a 360-degree…

Google launched Toontastic 3D on iOS and Android. The application allows children to create their own stories to share with others. With Toontastic 3D, users can create short stories, longer “classic” stories and science reports. Each story or report is split into multiple “scenes,” and users can…

2015 was a banner year for video and, in my opinion, a big year for video marketing—something that ramped up through 2016. We saw a lot of brands jumping on the video bandwagon as Snapchat gained steam, Instagram unleashed live video, Twitter released video auto-play, and Facebook introduced video…

Despite Snapchat’s surging popularity, the one black mark against it has been how difficult the messaging application is to navigate, and its new search bar is a big step toward remedying that issue. Josh Constine of TechCrunch reported that some Android Snapchat users will start seeing the new…

This is the first installment in a five-part series of articles focusing on best practices to up your content marketing game on the “big four” platforms: Twitter, Facebook, LinkedIn and Instagram. Stay tuned for future installments and share your own favorite tips in the comments. Today’s consumer…

When it comes to generating Related Pins , board co-occurrence is out and deep learning is in. Kevin Ma , a software engineer on Pinterest’s Discovery team, detailed the change in a blog post , explaining the logic behind the switch as follows: One of the most popular ways people find ideas on…

Why just chat when you can Super Chat ? YouTube Thursday announced the launch of Super Chat, a way for users to purchase highlighted mentions during livestreams in the hopes of attracting the attention of the Creators of those livestreams. Product manager Barbara Macdonald said in a blog post that…

Facebook announced a milestone for its Facebook Audience Network : More than 1 billion people see its ads each month. The social network said in a Facebook for Business post that advertisers on Facebook Audience Network can reach 16 percent more people on average than those relying solely on…

Netmarble launched Star Wars: Force Arena on iOS and Android. The multiplayer online battle arena game allows users to collect more than 80 characters from the Star Wars universe and take them into battles against other players. Specifically, the game allows users to compete against other real…

By on Jan. 12, 2017 - 10:45 AM President-elect Donald Trump ’s favorite social media platform will livestream his inauguration, in partnership with PBS NewsHour . The livestream will begin at 11 a.m. ET Friday, Jan. 20, and it can be viewed via Twitter’s applications and here . Readers: Do you plan…

An AdWords text ad looks exactly the same on mobile as it does on desktop. You don’t have to worry about the difference. And besides, it only takes a few characters anyway. There’s little room for error. Now contrast that with a Facebook ad creative, where you’re juggling different headline, image,…

YouTube added an “On the Rise” section to its Trending tab for U.S. users. Product marketing manager Jon Youshaei said in a blog post that it will highlight four different creators with at least 1,000 subscribers each week, featuring them on its Trending tab with Creator on the Rise badges or, for…

Facebook vice president of messaging products David Marcus announced in a response to a tweet that a bug causing the Android application to drain devices’ batteries has been resolved. According to Marcus’ tweet (embedded below), restarting the app should remedy the issue. @bestsportnascar @alxpap…

Facebook’s efforts to bolster its relationships with media and news organizations and journalists continued with Wednesday’s introduction of the Facebook Journalism Project . Director of product Fidji Simo introduced Facebook Journalism Project in a Newsroom post , saying that the initiative has…

King announced the release of Bubble Witch 3 Saga, the third installment in the Bubble Witch Saga franchise. The bubble shooter challenges players to help Stella the Witch break a curse that has been placed on Wilbur, a cat with the power of dark magic. In each level of Bubble Witch 3 Saga, players…

200,000 years of human evolution, in which we discovered fire and invented the wheel, have brought us to the next frontier: what Wikipedia calls “a process or set of rules to be followed in calculations or other problem-solving operations.” It doesn’t sound especially exciting, but algorithms have…