So you converted 3.1% of your visitors last month? Awesome! How many of them spent more than $100 on their purchase? Or how many were on your Enterprise plan? And how many of the 3.1% added a coupon to their order? How many of them came from your Facebook ad campaign? Don’t know? That’s a problem.…

Facebook is doing its part to help create affordable housing in communities near its headquarters in Menlo Park , Calif. Vice president for public policy and communications Elliot Schrage announced in a Newsroom post Friday that Facebook formed a partnership with community groups, philanthropies and…

Next up on the list of Snapchat features cloned by Facebook is Collections, the social network’s take on Snapchat Discover . Alex Heath of Business Insider reported that Collections, much like Snapchat Discover, will bring news, listicles, videos and other content curated by media partners to…

Spotify revealed the top artists, songs and albums on its platform in 2016. On a global level, Drake was the top artist on Spotify in 2016, followed by Justin Bieber and Rihanna . Drake’s music accounted for more than 4.7 billion streams in 2016. In terms of female artists specifically, Rihanna was…

Influencer marketing has been the buzzword for 2016, and it dominated the digital marketing conversation this year. Going into 2017, it’s clear that the market will mature and techniques are likely to change again. A study from content marketing agency Linqia examines the future for influencer…

Are you looking for a new mobile game to play this weekend? If so, there are lots of new options for you to try, including Colt Express from Asmodee Digital and Frima Studio . The board game is the digital version of the real-world Colt Express board game created by Ludonaute , and it allows users…

You know the saying “content is king,” right? Well, there’s a new king in town, and its name is longform content . Like you, I was skeptical about longform content at first. “Nobody wants to read 4,000 words,” I thought. I was dead wrong. Because longform content rocks. It seems intimidating at…

Twitter is making its big-screen debut of sorts, teaming up with Disney and National CineMedia on its first ever integration into digital displays at cinema box offices. NCM’s Lobby Entertainment Network in 57 theater locations across the country will feature trailer assets from upcoming feature…

Key Customer Metrics You Need to be Tracking (Infographic) In order for a business to generate a long-term, sustainable profit, new customers need to be driven to your site, existing customers need to be satisfied and ideally, existing customers should become repeat customers. For this to happen,…

Netflix released an update for its iOS and Android application that allows users to download certain content to watch even when they don’t have an internet connection. With this update, a selection of movies and television shows are now available to download for offline viewing, and Netflix said…

Facebook added two major features to its Analytics for Apps Thursday: the ability to set time zones and view data by hour of the day. The social network also added an option for “last 24 hours” in Analytics for Apps’ date picker and the ability to break down reports by time interval. Software…

The Dallas Cowboys ’ 10-1 start to the 2016 National Football League season has not gone unnoticed on Facebook, Twitter and Instagram. Social marketing firm Unmetric analyzed all of the NFL teams on the three social networks from Nov. 8 through 28, using its cross-channel reports , and it found that…

Capcom announced the release of Apollo Justice: Ace Attorney on iOS. The game is the fourth title in the Ace Attorney series, and it was originally released on the Nintendo DS in North America in 2008. In Apollo Justice: Ace Attorney, players become defense attorney Apollo Justice, and they will…

Pinterest announced Thursday that Promoted Pins are now available to brands in Canada. Software engineer Paul Baltescu wrote in a blog post that users in Canada are up 50 percent year-over-year, with more than 4.4 billion ideas having been saved in the country, along with 3.9 million pins daily. He…

Plarium announced the release of Soldiers Inc: Mobile Warfare on iOS and Android. The base-building strategy game is the sequel to the original Soldiers Inc. , which was released on social platforms like Facebook in 2013. In Soldiers Inc: Mobile Warfare, each player will build a base and recruit an…

This might be the year we all broke Twitter. When racist trolls force an African-American actress to leave the network and hundreds of journalists get anti-Semitic death threats on the platform, it’s time once again to re-examine the tension between liberty and protection of citizens. On the other…

Photo- and video-editing application Prisma announced earlier this month that iPhone 6s and iPhone 7 users could stream live on Facebook with the iOS app’s visual effects applied to their streams , but not anymore. Natasha Lomas of TechCrunch reported that Facebook revoked Prisma’s access to its…

During this time of year, a lot of the conversation focuses on Black Friday marketing strategies and executions. But it’s important to pay attention to Cyber Monday as the shopping season kicks off in earnest. In a report from marketing platform HookLogic , it’s clear that mobile is starting to take…

Google released the results of a recent survey of smartphone users in the U.S., which revealed how users discover and engage with mobile applications. For this survey, Google partnered with Ipsos to survey 999 smartphone users in the U.S. aged 16 through 64 during October. On the topic of…

Pinterest announced several updates to its business profiles: a new rotating showcase, the ability to highlight boards and Buyable Pins and a consistent design across the web and mobile. Product manager Adam Barton detailed the updates in a blog post , saying that the updates will begin rolling out…

To mark World AIDS Day Dec. 1, Apple partnered with (RED) and a group of mobile game developers to launch a new Games for (RED) campaign on the iTunes App Store. During this campaign, players can purchase (RED)-themed content in 20 participating mobile games, including Best Fiends Forever , Clash of…

SSL (secure sockets layer) is finally the default for new blogs on Tumblr . Security engineer Josh Hixson announced the move via tweet (embedded below), crediting fellow Tumblr security engineer Kelly Lum : Thanks to @aloria , new @Tumblr blogs have SSL enabled by default! Steady progress towards a…

A feature Twitter introduced on desktop in June 2015 has finally made it way to the social network’s mobile applications. Twitter announced via a Twitter Support tweet (embedded below) that it has added conversation ranking and direct reply count to the replies section of its apps. It's now easier…

Sony Interactive Entertainment announced the release of a PlayStation Communities application on iOS and Android. The app allows PlayStation 4 users to keep in touch with other gamers with similar interests. PlayStation’s communities are social groups that are focused on specific games. For…

I’ll let you in on a little marketing secret. In the grand scheme of things, building massive amounts of traffic doesn’t really matter. What matters is converting that traffic. Everyone talks about building traffic. That’s fine, but it’s not the end of the story. If you don’t convert your traffic,…

Going back 10 years ago, ads were disruptions. We didn’t have a choice–if you wanted to watch the big game, you had to suffer through endless beer commercials. Now, content is everywhere (there’s almost too much), and we don’t have to watch ads anymore. In fact, the largest predictable spike in…

Kamuthi in Tamil Nadu, India is now home to the world’s largest solar plant that adds 648 MW to the country’s generating capacity. Previously, the Topaz Solar Farm in California, which was completed two years ago and has a capacity of 550 MW, held the title. Aljazeera reports:

A completely accurate client analytics account is few and far between. That forces you, brave agency veteran, to roll up your sleeves and try to make sense of the chaos you’re looking at for each unique scenario. You didn’t plan for it. You didn’t charge for it. And now, if you don’t fix it, you’ll…

Facebook renewed its efforts to bring affordable internet access to India with its launch of Express Wifi . The social network launched its Internet.org Free Basics free access to select applications and web services throughout India in November 2015, but this move came under fire, with Facebook…

By on Nov. 29, 2016 - 2:30 PM Yelp released an update for its iOS and Android application, which allows users to take new “ Yelfies ” when they check in to businesses in the app. A Yelfie is a Yelp-specific photograph that combines a regular photo with a selfie, and also includes a business’ name…

Twitter is teaming up with Disney and People to exclusively livestream a special event tied to upcoming feature film Rogue One: A Star Wars Story, which hits theaters Dec. 16. The magazine will host the livestream Friday, Dec. 2 at 10 a.m. PT/1 p.m. ET, and it will include never-before-seen content…

Facebook Tuesday announced the launch of Instant Games , an HTML5 cross-platform gaming experience for Messenger and News Feed on both mobile and the web. Tom Dotan of The Information reported earlier this month that the social network was testing the platform, which would allow Messenger users to…

What’s your location marketing strategy for Facebook? How often do you update your pages? For many businesses, the answers are, “I don’t have one,” and, “Whenever we can.” If you are one of those businesses, it’s time to take local presence on Facebook more seriously, because Facebook is taking some…

How do I get potential customers to engage on my site? If you’re trying to run a business online, this is a critically important question to answer—especially if you’re running any sort of pay-per-click (PPC) advertising. Clicks and site traffic simply aren’t enough. If you want your business to…

Fingersoft announced the release of Hill Climb Racing 2 on Android. The physics-based racing game is the sequel to the original Hill Climb Racing . Hill Climb Racing 2 includes 30 stages at launch. In each stage, players can race along the course by using buttons for braking and accelerating. Users…

The 2016 Soul Train Awards on BET topped the Nielsen Social Content Ratings for TV series and specials for the week of Nov. 14. Meanwhile, the National Football League in general and the Dallas Cowboys in particular remained atop the sports category. The Soul Train Awards were responsible for 1.879…

President-elect Donald Trump ’s Twitter feed seems to be in the news every day, and his daughter, Ivanka Trump , announced a reorganization of her communications via Twitter, Facebook and Instagram. Ivanka Trump announced that her social posts will now come from two separate accounts on each social…

Big meals and Thanksgiving go hand-in-hand, but which specific foods did social media users post about? Social insights provider Synthesio analyzed social data from Thursday through Sunday, and it found that: Food type, by share of voice: Main dishes, 66.69 percent Sides, 17.11 percent Desserts,…

Asmodee Digital announced the release of Colt Express on iOS, Android and PC. Developed by Frima Studio , the board game is the digital version of the real-world Colt Express board game created by Ludonaute . In Colt Express, players become train robbers in the Wild West, and they can play cards to…

I feel like there’s an overarching maximalist mindset in marketing these days. And it’s easy to see why. Brands have never had more strategies to choose from. There’s content marketing, social media, SEO, email, PPC, and influencer marketing, just to name a few. But that’s just the tip of the…