As people across the U.S. head to the polls to cast their votes in the 2016 U.S. elections , Google announced that it will help users keep track of election results directly from its search results. Specifically, when the polls close Tuesday, users will be able to see “detailed updates and results”…

On the eve of Election Day , Twitter analyzed the more than 1 billion election-related tweets that have been sent since the primary debates began last August. Bridget Coyne of Twitter’s election team said in a blog post that Hillary Clinton ’s tweet advising Donald Trump to “ Delete your account ”…

Pinterest tweaked its notifications and messages section, eliminating its You tab and moving those notifications to its News tab. The social network also combined pin likes into one notification, rather than several individual notifications, and those notifications were made much more visual.…

Facebook updated the Windows version of its Messenger application, adding one-on-one video and voice calls, along with the ability for users to send messages to anyone in their phone books. The social network and Microsoft teamed up to introduce the Messenger app for Windows in April. Microsoft…

The multiplatform advertising campaign backing Facebook Live added a new television spot Monday focused on sports. Facebook said in a blog post Monday that 650 million of its users are connected to at least one sports page, adding that Facebook Live videos spur 10 times more comments than non-live…

WhatsApp launched the latest version of its messaging application on iOS, which now allows users to send and receive GIFs. As reported by The Next Web , the app now allows users to search Giphy ‘s GIF library to find GIFs to send, and users can edit GIFs with text, stickers and drawings before…

Facebook is reportedly set to launch an Instant Games platform for its Facebook Messenger application, allowing users to play “lightweight” games against their friends. Tom Dotan of The Information reported that the social network is already privately testing Instant Games, which would allow…

Given that the majority of businesses are increasing their digital marketing spend going forward, there’s a lot of pressure for marketers to prove that their campaigns are yielding results. Just to put this in perspective, recent research by Digital Neighbor finds that the need to capitalize on…

A lot of people seem to think SEO is dead. People have been saying “SEO is dead” every since SEO started. But this time, could it be different? Look at what’s happened recently. Google unleashed RankBrain , a machine learning algorithm shift. Keyword research seems to be going the way of the Model…

Blizzard Entertainment revealed the fourth expansion coming to Hearthstone: Heroes of Warcraft . The expansion is called Mean Streets of Gadgetzan, and it will contain 132 new cards for players to collect. The Mean Streets of Gadgetzan expansion will take players to the city of Gadgetzan, which is…

The gift of analytics. Ramp up for the holidays by focusing on customer analytics . With the help of data, your team can target buyers, plan seasonal promotions, and manage your inventory levels. Research shows that “ 49% of companies who champion the use of customer analytics are likely to have…

If Facebook can copy Snapchat and Instagram can copy Snapchat , why shouldn’t WhatsApp copy Snapchat? Manish Singh of Mashable reported that the Facebook-owned messaging application is testing a feature called Status that mirrors Snapchat Stories . According to Singh, the Status feature is included…

Just in time for Election Day , Periscope took a page from the Snapchat playbook with its launch of Hillary Clinton and Donald Trump selfie masks. The Twitter-owned videostreaming application said in a blog post that the Clinton and Trump selfie masks will be available through next Friday, via iOS…

Niantic announced new daily bonuses that are coming to Pokemon Go in a future update. The bonuses will reward users with extra experience points and other items the first time they capture a Pokemon or visit a PokeStop each day. Specifically, the first time a player catches a Pokemon each day, they…

Are you looking for a new mobile game to play this weekend? As usual, there are lots of new options available for you to try, including DragonVale World from Backflip Studios . The dragon-breeding game allows each user to build a dragon park and fill it with a variety of dragons. Next, Gameloft…

Facebook Offers campaigns are a great way of promoting your products and/or services. It has been proven that social media campaigns are 60 percent more effective than traditional advertising campaigns. One of the best ways of running promotions on social media is the use of coupon campaigns on the…

As political interests looked for new ways to tap digital media to canvas for potential supporters in 2016, the unique capabilities of social media drove widespread adoption of two ad types, lead ads and video ads, representing a two times to four times greater share of budget versus non-political…

Many business owners think of conversion rate optimization only after they realize their websites don’t convert well enough. That means hundreds of potential customers have already been lost; and, until various CRO methods are tried out, additional hundreds will leave their site without taking any…

The end of a 108-year championship drought brought a flood of activity to Facebook and Twitter Wednesday night. The Chicago Cubs won Major League Baseball ’s World Series for the first time since 1908, beating the Cleveland Indians in extra innings in game seven. Facebook said that during the course…

YouTube introduced a handful of features aimed at giving video creators more control over the comments on their channels. Product manager Courtney Lessard wrote in a blog post that the following three features have rolled out: Pinned comments: Video creators can promote specific comments by pinning…

Warner Bros. Interactive Entertainment and DC Entertainment announced the launch of DC Legends on mobile. The turn-based role-playing game allows users to collect superheroes and villains from the DC Universe. In DC Legends, players can travel to multiple locations in the DC Universe including…

Gameloft announced the release of Asphalt Xtreme on mobile. The off-road racing game allows users to race through multiple environments using 35 different vehicles. In Asphalt Xtreme, players can complete more than 400 events in the game’s career mode, as well as over 500 mastery challenges. Users…

Backflip Studios announced the release of DragonVale World, a new dragon-breeding game inspired by the original DragonVale . The game allows each user to build their own dragon park and fill it with more than 135 different dragons. In DragonVale World, players begin with two dragons, and they can…

Twitter developers, come together: Twitter announced the launch of Twitter Developer Communities Wednesday. Senior advocacy marketing manager Kelly McMichael said in a blog post that the program is aimed at enabling developers to form their own communities worldwide and connect with each other…

Sitting in your living room tonight, you will most likely be “double-fisting,” and I don’t mean with two beers. In one hand, you will be flipping the channels with your remote control, but in the other, you will keep a tight grasp on your phone, keeping a close eye on your social feeds and posting.…

Automated email workflows can net you 20% more sales opportunities . They’re more personalized, timely, and targeted. The problem, is that the vast majority of marketers – as high as 85% – are unhappy with their performance. Not the results of those campaigns. But of their own execution or…

ABC News will continue to incorporate Facebook Live into its coverage of the 2016 presidential election on Election Day itself. The partnership between ABC News and Facebook Live resulted in 28 million video views during the Republican National Convention and Democratic National Convention and 24…

Twitter vice president of media for the Asia-Pacific region, Middle East and North Africa Rishi Jaitly is leaving the company later this month. Jaitly announced the move in a series of tweets (embedded below), saying that after four years with the social network, he was “sharing my intention to move…

Amazon announced the release of Amazon Rapids, a reading application for children. The Amazon Rapids app allows users to read short stories written in a chat style that sees stories progress one message at a time. The Amazon Rapids app offers hundreds of original illustrated short stories, and…

Facebook Games Arcade is now Facebook Gameroom , and the desktop application for Windows was added as a build target for Unity Editor from Unity Technologies . Facebook Gameroom allows users to play web, ported mobile and Gameroom-native games in an app outside of the social network’s environment,…

Ahead of the 2016 U.S. presidential election , mobile user acquisition company Liftoff released an infographic highlighting the differences in mobile marketing trends across red (Republican-leaning) and blue (Democratic-leaning) states. Liftoff analyzed 900 million mobile ad impressions, 1.1 million…

When the Federal Trade Commission began cracking down on influencer marketing earlier this year , it was clear that the practice had hit the big-time. More proof that 2016 was a breakthrough year for influencer marketing? Facebook is taking notice, as well. This week, the social media giant began…

By on Nov. 2, 2016 - 10:00 AM You may still be munching on Halloween candy , but the holiday shopping season is upon us. Twitter shared the infographic below with information on how its users research and shop via the social network, and highlights include: Ready to spend: Twitter shoppers spent an…

Facebook last week launched a series of online courses for journalists via its Blueprint global training program. Manager of journalism partnerships Áine Kerr wrote in a blog post that the e-learning courses will focus on the “three core pillars” of the news cycle—discovering content, creating…

Social media marketing has become a great disruptor, turning the industry on its head and redefining what it means to create success in marketing . However, the true disruption is more likely generational, with millennials taking a different approach than Madison Avenue baby boomers. A report from…

I’ve always been a little skeptical of Cyber Monday. It always felt a little forced. Black Friday is a media bonanza as well, but Black Friday always seemed more discovered than created. Cyber Monday on the other hand came off a bit manufactured. I figured that while there were certainly sales to be…

YouTube announced in April that it was developing a solution to enable videos to continue to earn revenue during disputes of Content ID claims, and that solution arrived Tuesday. Content ID product manager David Rosenstein announced in a blog post that all content creators in the YouTube Partner…

Twitter continued its out-of-home advertising efforts in New York with a focus on the upcoming presidential election . Global group creative director Jayanta Jenkins detailed the new outdoor advertising campaign in a blog post : The election is playing out live on Twitter, where people can hear…

The White House announced its plans for transitioning the Obama administration’s social media accounts to the next president of the U.S. To start, the president’s Twitter handle, @POTUS , will be given to the new president Jan. 20, 2017. The account will keep its 11 million followers, but it will…

Instagram announced a mobile commerce test in which 20 U.S.-based retail brands will share posts with “more depth,” accessible to users via a “tap to view” icon. The Facebook-owned photo- and video-sharing network said in a blog post that when the tap to view icon is tapped, tags will appear on…