The ecommerce industry is a highly competitive space. That’s because the popularity of online shopping is growing at a rapid rate. Last year, retail ecommerce sales surpassed 2.3 billion dollars across the globe. This number is expected to double within the next three years. It’s safe to say that…
Targeted Laser SEO | SEO Denver
Ecommerce websites live and die by their conversions. For those of you who have a high volume of traffic to your website, that’s great news. But traffic alone doesn’t generate sales. Is your website traffic translating to conversions? There are certain metrics you can use to measure this. Look at…
There’s a common misconception that businesses need to acquire new customers if they want to make more money. Getting new customers is obviously beneficial and can help your business grow. But that’s not the only way to boost your profits. Focusing on customer retention is a much more viable and…
It’s funny, when I meet people who are leveraging content marketing, they always tell me one of two things… Either they can’t figure out how to generate traffic (no matter how many blog posts they publish)… OR They’ve figured out how to generate more traffic, but the traffic hasn’t turned into any…
It’s no secret that businesses need to prioritize the customer experience. Ultimately, keeping your customers happy will help your business grow and prosper. In fact, 80% of consumers say they’re willing to spend more money to have a better customer service experience. As a business owner, you need…
Ideas are a dime a dozen. Everyone has them. Some ideas are great, and others could be improved. As an online marketer, I’ve heard countless business pitches from prospective entrepreneurs over the years. While I admire their creativity, just coming up with an idea alone is far from having a viable…
As we pass the midway mark of 2018, it’s clear that mobile technology is prevalent in our world today. In the past, I’ve told you to keep an eye out for the top marketing trends of 2018 . But now I want to take that one step further and narrow that focus specifically to mobile trends. As a business…
How important is a font? Surprisingly, fonts can be more valuable than you might believe. Visualize all the places where you see written words on a daily basis. You may not think twice about a font when you see one, but you can always spot a bad font. Choosing the proper font can be tough. You need…
I write a ton of blog posts for my websites. Writing has become a major part of my life throughout the years. People recognize this and often ask me the same question: How do you come up with these new ideas? Truthfully, writer’s block happens to all of us. Just ask any writer, and they’ll tell you…
The primary purpose of a nonprofit company is to help a certain cause. These organizations’ missions usually differ from those of traditional businesses. If you operate a nonprofit business, I commend you. It’s great to see entrepreneurs helping other people and providing aid to charitable…
SEO Sign up for our daily recaps of the ever-changing search marketing landscape. Note: By submitting this form, you agree to Third Door Media's terms . We respect your privacy . In coming months, the Google Image search referral URL will be changing. Make sure your software tools are ready. on July…
(If you are wondering, the image of me above was taken when I used to work at KISSmetrics with Hiten Shah … I used to have hair) In early January 2017, I purchased the KISSmetrics website for $500,000. If you go to the site, you’ll notice that it forwards here to NeilPatel.com (which I will get into…
Mobile The white paper or webinar content described below has been produced by one of our sponsors. The next marketing revolution is here. It’s voice. on July 16, 2018 at 1:58 pm More The customer journey is calling. When consumers search for products and services, engage with digital ads, or visit…
We all make mistakes. Sometimes these errors are minor, but other times they are grave. You need to learn how to avoid these mistakes . Launching your own business is no easy task. As someone who has helped multiple startups to get off the ground, I know this process firsthand. Things don’t always…
The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation. Subscribe to Inside Modern Marketing Facebook Twitter LinkedIn Google Plus YouTube RSS Cross Channel Marketing | July 13, 2018 Adam Torkildson We’ve so often heard about how new tech disrupts industries…
Email marketing needs to be a priority for all businesses in 2018. It doesn’t matter what type of company you have or what industry you’re in. In fact, 89% of marketers named email as their primary method of lead generation . If you are putting more effort into your email marketing strategy, you’ve…
As a business owner, you have to keep coming come up with creative ways to attract new customers. But as you know, this type of marketing can be expensive. It’s much more cost-effective to market to your existing customers than to find new ones. Acquiring a new customer is six to seven times more…
You’ve heard people telling you that you need to write in-depth content because that’s what Google wants. But you already know that. The question is, should you be writing 2,000-word articles? 5,000? Or maybe even go crazy and create ultimate guides that are 30,000 words? What’s funny is, I have…
Did you know that 65% of people are visual learners? Furthermore, 90% of information that gets transmitted to the human brain is visual. But if you thought that was crazy, consider this. We process images 60,000 times faster than we process text. Let that sink in for a moment. As you’re reading…
The future is solar LED lights. You will see them in the parking lots and other large areas around a city. They are cheap and save a good deal of money on electricity bills. Nowadays, the majority of parking lots feature the conventional lights that get their power from the grid. These products are…
Launching a mobile app is a great way to increase sales for your business. If you already have a live app available for download, you’re headed in the right direction. That’s because your customers are active on mobile devices. It’s more convenient for them to shop from their phones and tablets…
It’s no secret that our world is trending in a mobile direction . As a marketer, you need to recognize this concept and adapt accordingly. Your customers are using their mobile devices to consume, so that’s where you need to target them. For those of you out there who developed a mobile app , you’re…
I don’t think I am the best SEO out there. And I am not the most well-known SEO. But when you have been doing SEO as long as I have, eventually you meet most of the players in the space. And over the years, I’ve met a lot of Google employees. Some of them were in high positions, while others were…
Consumer Sign up for our daily recaps of the ever-changing search marketing landscape. Note: By submitting this form, you agree to Third Door Media's terms . We respect your privacy . Google wants to help you prepare the most popular dishes for US Independence Day with this special Google doodle. on…
So you’ve got a great idea for a new business. You took the time to write a business plan for your startup . After long and grueling months of conducting market research, coming up with prototypes, and analyzing your competition , you’re finally ready to turn this plan into a profitable business.…
Anyone can produce content. But content without a purpose is not effective. You need to consider the goals of your content marketing strategy. Ask yourself what you want your audience to do when they consume your content. Whatever that answer is, your content needs to be engaging if you want to…
SEM Sign up for our daily recaps of the ever-changing search marketing landscape. Note: By submitting this form, you agree to Third Door Media's terms . We respect your privacy . 10 Automated Extensions are available in Bing Ads. on June 28, 2018 at 2:42 pm More Bing Ads has renamed Annotations, the…
It is estimated that more than half the searches on Google are made with “local intent.” This means that one out of two people in Google is actually looking for local products or services when they search for something. So if you don’t get your local SEO right, you’re losing out on earning more…
Your new ecommerce site has finally launched. Congratulations! Now you have the ability to sell to a huge potential audience. Whether you have a completely new business or an existing brand that just launched an ecommerce site, getting your first few sales can be intimidating. Existing businesses…
It’s crucial for businesses to have an active social media presence to survive in 2018. No social media marketing strategy is complete without Instagram. It’s become a top platform for brands, advertisers, and consumers alike. This platform has 800 million monthly active users . And 500 million…
It doesn’t matter what type of business you have or how long you’ve run it. Your customers are the lifelines of your brand. Whether you sell products, offer services, or a combination of the two, customer service needs to be one of your top priorities. You could have the best product in the world,…
So you’re ready to launch a new product . Congratulations. Regardless of your business type or industry, it’s important for brands, both new and old, to be innovative to stay relevant. I know how much hard work you’ve put into this new release, so I want to commend you on that. Whether you’re…
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How social networks usurp Google’s local search dominance Jun 18, 2018 by Wesley Young Google may dominate most results, but not local search. Contributor Wesley…
Are you currently writing guest posts? I see this problem all too often when I’m consulting various businesses and bloggers. They aren’t using guest posts as a lead generation strategy because they don’t see the benefits. That’s because they don’t want to waste time creating content for other…
Every brand needs new customers. Those of you who have been in business for a while may be doing fine generating high sales from your existing customers . But that business model isn’t sustainable forever. There comes a point when you won’t be able to grow without new leads. This is especially…
You’ve read the books. You’ve watched the videos. You’re convinced that you belong in marketing. Now, all you have to do is put that resume out there and wait, right? Unfortunately, that won’t cut it anymore. Getting into marketing is easy. But how do you make it big? That’s a different ballgame…
How do you get a new customer? It may seem like a simple question, but the answer may be more complex than you think. Sure, you’ve got various advertising campaigns, and you’re generating sales. A reasonable assumption would be that your marketing promotions are creating sales. While this may be…
Your B2B marketing strategy will differ from your typical B2C approach. Sure, you may notice some overlap between the two, but for the most part, you’ll need a new plan if you want to target other businesses. Some of you may have companies focusing on other businesses as your primary group of…
There’s more than one reason why people love brands like P&G, Warby Parker, and Apple. But, can you guess what these three brands have in common? They all solve consumer problems. P&G invented a better way to mop with the Swiffer . Warby Parker created affordable, stylish glasses . Steve Jobs of…
SEM The white paper or webinar content described below has been produced by one of our sponsors. Get data and insights from the industry’s biggest ever analysis of paid search. on June 6, 2018 at 1:34 pm More A challenge in the search industry is that typically advertisers only have access to a…
No articles.