Consumers have embraced the mobile-first mindset wholeheartedly. Marketers need to be responsive to these changes if they intend to keep up in a changing landscape. The second-quarter-2016 report from mobile advertising and marketing platform Opera Mediaworks provides insights into the scale of the…

Oculus VR debuted a new virtual-reality experience Thursday featuring President Barack Obama on a visit to Yosemite National Park . Through the Ages: President Obama Celebrates America’s National Parks was created by National Geographic , Felix & Paul Studios and Oculus, and it is available via the…

Facebook is testing a multi-company groups feature within its Facebook at Work offering for businesses. Reader Geoffrey Moffett of Triovia shared the screenshot and video below with SocialTimes, adding that Facebook will begin charging businesses $3 per active member for Facebook at Work in…

Freelancers, rejoice: LinkedIn announced that its LinkedIn ProFinder freelance marketplace is now available throughout the U.S. LinkedIn began testing LinkedIn ProFinder last October, and group product manager Vaibhav Goel said in a blog post that the number of freelancers on the professional…

Zynga announced the launch of FarmVille: Tropic Escape on mobile. The tropical farming game allows users to create their own island resorts and complete quests as they craft a variety of items. FarmVille: Tropic Escape is similar to FarmVille 2: Country Escape in that one of the game’s major focuses…

If you’re doing online marketing right, you should be driving a steady stream of inexpensive, qualified leads to your sales team. That means tons of sales and profit for your business, right? Unfortunately, that’s not always the case. Often, you may be sending all the right leads to your sales team,…

Snapchat got a pass to pit row from NASCAR , with Live Stories accompanying two upcoming Sprint Cup races. The auto-racing organization and the application announced that fans will be able to contribute to Live Stories from the Bank of America 500 at Charlotte Motor Speedway in Concord, N.C., Oct. 8…

Twitter Wednesday rolled out a button for websites that will allow visitors to send private messages to the individuals or companies behind those sites. The social network announced in a tweet that the new Message button is now available here for use on all websites: Announcing our new Message…

Influencer marketing has been one of the dominating trends in social media and marketing this year. However, marketers are still discovering how to best utilize influencer strategies, not to mention navigating the disconnect between brands and influencers . According to the 2016 “ Measuring…

Picture this: You’re a busy entrepreneur–take Elon Musk , for instance. Full plate doesn’t even begin to describe your nonstop schedule, and on top of that, you have a profile on every forum that exists. You get so many notifications per hour, your head starts to spin–text messages, LinkedIn…

I’ve been watching Facebook closely for a long time. I’ve tested hundreds of ad iterations. I’ve worked hard to build organic reach for myself and my clients. Here’s what I’ve concluded: Facebook is awesome. But it’s also tricky. Why? Because the algorithm is constantly shifting, forcing marketers…

Starting to manage PPC isn’t easy. You make your first campaign, get some traffic, maybe even get your first conversion. Then you realize just how much there still is to learn! Following are three recommendations for every PPC beginner to try. 1. Make use of the Search terms report One of the…

For years, marketers were led to believe that measuring social media return on investment was not only possible, but also required. Directing customers to a website where they can make a purchase is something companies can easily track. If you spend $1,000 to promote a Facebook post and generate…

What does Facebook Live mean for the future of video advertising? It means YouTube and Hulu will be eating Facebook’s leftovers. As Facebook–which has most of its traffic on mobile–increases the adoption of its Facebook Live platform, we’ll see the landscape of video advertising change dramatically…

Social media has grown from friend communication service to all-encompassing digital life tool. During this digital evolution, journalists who were early adopters and used social sites for both gathering information and broadcasting content have become a core part of many platforms . A white paper…

Remember the last time you landed on the Amazon homepage and saw a bunch of recommendations based on your browsing habits? Or that time when you got an email from your favorite airline thanking you by name and even mentioning your home city? This is the power of personalization. Personalization is…

Pinterest has clicked the save button on Instapaper , announcing its acquisition of the application, which will continue to operate as a separate app. Instapaper said in a blog post that its team will relocate from the New York offices of current owner Betaworks to Pinterest’s San Francisco…

Two of the biggest stories throughout the 2016 Summer Olympic Games were the dominating performances of American swimmer Michael Phelps and Jamaican sprinter Usain Bolt . According to Brandwatch , they accounted for nearly one-half of athlete-based discussion on social media. Data provided to…

Facebook introduced its Slideshow feature last October, allowing brands to create video ads out of groups of still images, and the social network announced a host of new Slideshow features Tuesday. Slideshow was created with the aim of giving businesses an easy entry into video ads, as well as…

Ahead of National Dog Day Aug. 26, Twitter released a new set of featured stickers in a “We Love Dogs” category. Twitter introduced the stickers feature to users in July . The feature allows users to decorate their pictures with stickers before sharing them on their feeds. Ahead of Friday’s…

The Wall Street Journal recently published a story that caused some alarm in marketing circles: “ P&G to Scale Back Targeted Facebook Ads .” A more representative, albeit longer, headline would have been: “P&G to Scale Back Highly Targeted Ads in Order to Increase Broader Reach Buys on Facebook.”…

The offline conversions application-programming interface Facebook began testing in June is now available to all managed business accounts via Business Manager . Business Manager users now have access to a new Offline Events section, and the description for that section follows: Start uploading data…

Scientists at the Australian National University have set a world record for efficiency for a solar thermal dish generating steam for power stations. The team halved energy losses and achieved a 97 percent conversion of sunlight into steam through a new receiver for a solar concentrator dish. This…

Government entities and law-enforcement agencies apparently don’t view Pinterest as a social network frequented by terrorists or other unsavory types. Pinterest released its Transparency Report for the first half of 2016, and the numbers pale in comparison with those found in Facebook’s Global…

Every new idea begins with a new domain name. And with every new domain name, comes hundreds of problems. Hosting, at this point, is the least of your worries. Go ahead with some crappy shared one like Bluehost . Because chances are you’re not going to get enough visits to even matter. Here’s why,…

Let me be upfront with you. I’m not a web designer. I work with some amazing web designers. I know a few things about web design. But when it comes right down to it, I’m not a designer. What am I? I’m a marketer. Why am I talking about designing a web page, specifically a pricing page? Here’s why.…

Twitter released new data Monday, which analyzed millions of tweets posted about the 2016 Summer Olympic Games . From Aug. 3 through 21, Twitter said more than 187 million tweets were posted about the Games, and those tweets led to 75 billion impressions (on and off Twitter) during that time frame.…

This kind of lighting is known for being vitality productive, dependable, and brilliant. This is the reason numerous property holders use LED lights for homes both inside and outside use. Since they don’t require much vitality to function admirably they are particularly useful in sun powered…