Collections The Most Innovative Companies The top 50 companies in entertainment, media, sports, technology, and more. Most Creative People Meet this year's inspiring leaders. Innovation By Design A showcase for ingenious design solutions. World Changing Ideas New workplaces, new food sources, new…
Brian Sutorius
Last weekend was a good one for Chris Joseph. The Miami Dolphins , the team he has rooted for since he was a child and about whom he runs a blog called Fins Nation , had a bye. Joseph was freed. Not from despair that the Dolphins might lose. But from the fear that they might win and ruin everything.…
It is supposed to drip twice, on cue, from the bottom right-hand corner of a forkful of tortellini — first as the fork is lifted above the plate and, second, after the fork pauses briefly in the air and starts to rise again. Two drips. A sequence that lasts a second and a half, tops. A dozen men at…
A few weeks ago, I mentioned that I use Evernote as an all-purpose notebook for storing random ideas. Several readers mentioned that it was the first time they had ever heard of it, and wondered what other tools I was using. So, in the spirit of The Setup , I thought I’d give a breakdown of my daily…
It’s impossible to imagine the web as it is today without Steve Jobs in the story. Even something as seemingly simple as proportional width fonts might not exist were it not for Jobs and Apple, to say nothing of the WebKit project and dozens of other contributions. Through it all Jobs and Apple…
CLIFF’S AMUSEMENT PARK, ALBUQUERQUE, NEW MEXICO, JUNE Albuquerque is hot and bright and infested with moths. Gary Hays, owner of Cliff’s Amusement Park, the only amusement park in New Mexico, tells me the moths return every five or so years. No, Hays doesn’t know where they come from; no, he’s not…
“I ’m not hiding,” Sonny Vaccaro told a closed hearing at the Willard Hotel in Washington, D.C., in 2001. “We want to put our materials on the bodies of your athletes, and the best way to do that is buy your school. Or buy your coach.” Vaccaro’s audience, the members of the Knight Commission on…
Stanley Hainsworth has been a catalyst for the great brands of modern times. He was creative director at Nike and then Lego. He was vice president global creative at Starbucks in an era when the coffee purveyor was experiencing phenomenal growth. Starbucks has been hailed, acknowledged, and praised…
In August 1994, on the occasion of the magazine's 40 th anniversary, Sports Illustrated ran a 22,000-word story called "How We Got Here." Steve Rushin's sprawling, multipart essay on integration, the rise of television, and the encroachment of corporate interests was the kind of story that the…
This American Life’s piece on flopping in the NBA, and the story fans tell themselves about its origins. It’s one act in an excellent episode about crybabies, which you can hear in its entirety here . Ira Glass : Sports, of course, is a place where there are some of the biggest crybabies. And in…
By Brad Stone
(Corrects to magazine version.)
Jeff Bezos is channeling Steve Jobs. It’s mid-September and the wiry billionaire founder of Amazon.com is at his brand-new corporate headquarters in Seattle, in a building named Day One South after his conviction that 17-year-old Amazon is still in its…
Glossary of Abbreviations How-to Guides to Website Design Good Web Design - Critical for Your Online Success Good website design doesn't come cheap. Exactly the opposite, it is quite an investment if you want it done right from the start. Website Design and Presentation of Services The Internet is a…
“Gentleman, we are about to eat like fucking kings. Well…kings of a very specific food group,” says Jesse Thorn, public radio host and Internet style guru, as we cross a busy stretch of 7th Street in Los Angeles’ Westlake district. Our destination is Langer’s Deli, a Jewish eatery famous for its…
A few years ago, I sat down for a meeting with some executives at a movie studio that I will call Thinkscope Visioncloud. Thinkscope Visioncloud had put out several of my favorite movies, and they wanted to see if I had any feature ideas. I was very excited. I have a great job writing for “The…
How Quake changed my life forever. Recently I saw this article on Rock Paper Shotgun and realized, wow I am not the only person in the world who has had his life changed by one video game. Even more interesting, this person had a bit of a life altering experience thanks to the same game. I realize…
When I tell people what we are doing, they want to hear about the room where you produce. I tell them that there is a lot of paperwork. That they take your picture and look at your license. Then they walk you back to the room. You are handed a list of instructions and some stickers and a plastic…
Music Rick Ross's Simple Lessons for Bosses, Dons, and Bitches In the age of hipster rap, the dude on top is a 300-pound former corrections officer who stole the name of a drug dealer. Devin Friedman spends one day and one wild night learning from the reigning godfather of hip-hop Real Niggas Don’t…
One sunny afternoon in summer 2008, Miami computer consultant Shawn Darling was summoned to the 64,000-square-foot Orlando palace of his boss, basketball star Shaquille O'Neal. When Darling arrived at the mansion, he recalls, the 36-year-old, seven-foot-one, 330-pound colossus was dropping big beads…
Earlier this week, Nike announced LeBron James’ new shoe, the LeBron 9 . Retailing at $170, the sneaker will go on sale in October, when it will promptly — well, what? In the offseason of his discontent, does James’ brand still move product like it used to? Nike surely has bundles of market research…
With all the hubbub and speculation surrounding Yahoo these days (did you know that employees yodel at the end of their company meetings?), I thought I’d take some time to reflect on the two years I spent in Bing. I was reminded of Bing today during a depressing conversation with a former coworker…
JIMMY FALLON had them crying in the aisles on July 14 — and he couldn’t have been happier. “I was so psyched,” he said. And why not? There were tears of joy flowing not in his studio but in the aisles of his offices at NBC at the big news: His two-year-old show had grabbed one of the Emmy…
At the University of North Carolina, Kimmy Summers, wearing cap, is a “brand ambassador” for American Eagle. She helped freshmen on move-in day. Jeremy M. Lange for The New York Times CHAPEL HILL, N.C. IT’S move-in day here at the University of North Carolina , and Leila Ismail, stuffed animals in…
Over Labor Day weekend, 10 of the ablest minds at Grantland briefly stopped typing their own names into a Google search bar and devoted themselves to a sad question: Which city’s fan base is enduring the roughest stretch in sports right now? Where should the sympathetic among us direct our pity? Or,…
T he Boston Red Sox signed their first black player in 1959, a utility infielder named “Pumpsie” Green. 1 This was 12 years after the Brooklyn Dodgers broke the color line with Jackie Robinson. No other team in baseball dragged its feet on integration like the Red Sox. It wasn’t until 1965, in fact…
N.B.A. players make a lot of money, but they spend a lot of money, and when times are tough, they might sell their luxury cars. We know this because they said it, 13 years ago, when a prolonged labor dispute forced the N.B.A. into hibernation and forced hundreds of players to contemplate life…
Bruno Mars, center, performed during a tribute for late singer Amy Winehouse at the 2011 MTV Video Music Awards in Los Angeles on Sunday. Mario Anzuoni/Reuters MTV made much of the fact that the 2011 edition of its Video Music Awards, held at the Nokia Theater in Los Angeles on Sunday night, would…
(also in spanish , french , portuguese and korean .) much of the following is informed by friend and comrade jeremy penner’s breakdown of design trends in super mario bros. for further reading, see his “breaking the law of miyamoto” in the gamer’s quarter issue seven . i’m also indebted to eric-jon…
Unemployment once again has crept past 9 percent. GDP growth fell below 2 percent this last quarter. Inflation is up. Home values are down. There’s talk of a double-dip recession. According to one market analyst, “We’re on the verge of a great, great depression.” But through it all, there is one…
Pittsburgh, we love you — your picturesque bridges, your charming stadia, your impenetrable language . And we know it’s been a long, confusing summer in the Steel City — what with the Pirates’ cruel and all-encompassing collapse just when they were finally beginning to flirt with the upper echelons…
I had the chance to do some video interviews with a bunch of bands at this year’s Riot Fest . I’ll be breaking these down into two posts, but here’s the first batch: Bad Religion Balance and Composure Brick + Mortar Citizen Creeper Donna Missal Hard Girls High Wasted Holy White Hounds I The Mighty…
The Gregory Brothers in their Brooklyn studio. Finlay MacKay for The New York Times When Diana Radcliff stepped into a convenience store in Kansas City, Mo., on the morning of Sept. 1, 2010, she had no idea she’d be a witness to a botched robbery and a frantic escape accompanied by a hail of…
Danny Meyer scaled the subway stairs two at a time, emerged on Lexington and 77th, lengthened his stride and called over his shoulder: “Have I told you about the Meyer Street-Crossing Method? Meyscrom.” He scanned traffic. “Cut off every possible angle without being killed.” A car whipped by.…
To cut down on waiting time for customers, many cash registers line the main counter of a Pret a Manger store in London. Hazel Thompson for The New York Times SOMETHING weird is happening inside a Pret a Manger sandwich shop on Broadway in Midtown Manhattan. It’s not all those quirky British…
The new MacBook Air is the best Mac I’ve ever owned. This machine is shaping the future of OS X, both as an operating system and a bridge between iOS and the desktop. In October 2008, I bought my first Mac. I had been a Windows PC user for seven years, and I was accustomed to using a PC at home for…
The first computer I ever owned was a laptop. It was a Dell Inspiron that I bought after high school to take to college. It lasted a few years until my roommate bought a PowerBook G4, and that was the end of my career as a PC guy. Since that Dell, I’ve owned three more laptops: a 12-inch PowerBook…
On a cold day in late January, Paul LaRosa , an author and CBS producer, and his wife, Susan, were shopping for cheese at the Park Slope/Gowanus Indoor Winter Farmer’s Market at Third Avenue and Third Street when they struck up a conversation at one of the stands with a tall, clean-cut yoga…
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