FOR FROTH OR FERMENT At Little Branch, Cervantes Medina adds an egg to a Bermuda Sour. Photographs by Jeffrey Gurwin for The New York Times WHATEVER happened on the evening of Jan. 19 at the Pegu Club, the high-end cocktail hangout in Manhattan, the perpetrator was a specialty of the house: the Earl…

Happycentro Elizabeth Barrett Browning once gave the poetry of her husband, Robert, a harsh assessment, criticizing his habit of excessively paring down his syntax with opaque results. “You sometimes make a dust, a dark dust,” she wrote him, “by sweeping away your little words.” In their quest for…

Never Dupe Your Readers I normally stay out of the fray when somebody in our industry does something stupid — because it happens so often — but what Jason Calacanis did to his readers on Twitter last night and this morning is as clear an example of pomposity and disrespect as you’ll ever find:…

Andrew D. Bernstein/NBAE/Getty Images You don't miss the game when the most charismatic athlete of his generation visits your city. Like everyone else at Staples Center, I had a little extra hop in my step Saturday night. LeBron was in the house. I skipped the second half of a live NFL playoff game…

Tumblr and Posterous are the two most prominent “tumblogging” sites, i.e. sites that make blogging more straightforward by making it easier to post media. Both were launched within six months. (Actually, Posterous was started later than Tumblr.) But now Tumblr has been an Alexa Top 100 site for a…

Paul Drinkwater/NBC Conan O’Brien released a statement Tuesday saying that he no longer wanted to be the host of “The Tonight Show” on NBC if it appeared at 12:05 a.m. Mr. O’Brien’s brief run as host at 11:35 p.m. is to be cut short next month, as NBC decided to restore his predecessor, Jay Leno, to…

CHICKEN liver is what the restaurateur Danny Meyer calls a torpedo. Left to its own devices, it may be unappetizing and unpopular, but when paired with what he calls an enhancer — applewood smoked bacon in the case of the chicken liver on the menu at Tabla, Mr. Meyer’s Indian fusion restaurant in…

David Quinlan is a normal guy with day job and just a bit of coding experience. But he and a friend lived the dream and cranked out a simple iPhone app in a weekend. Here's how they did it: "Thai, salad or ramen?" It's lunchtime on a typical Thursday and it strikes us that millions of people all…

John Mackey at a store in Austin, Texas. To “the people that really dislike us,” he says, “Whole Foods is a big corporation, so they think that we’ve crossed over to the dark side.” Credit Photograph by Dan Winters John Mackey, the co-founder and chief executive of Whole Foods Market, refers to the…

The dirty little secret about simple: It’s actually hard to do. That’s why most people make complex stuff. Simple requires deep thought, discipline, and patience – things that many companies lack. That leaves room for you. Do something simpler than your competitors and you’ll win over a lot of…

Sadly, Thanksgiving's feast lasts but a few days, depending on how fast you plow through leftovers. But at Dave's Chillin-n-Grillin in Eagle Rock, a city district north of downtown, the traditional holiday meal is served every Thursday - on a bun. It's called the Pilgrim: For $7, patrons get a…

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longreads: New York Magazine: Will Somebody Please Save NBC? By Mark Harris http://bit.ly/12KOi5 #longreads

My eight-year-old son, Joel, comes into my office to ask if there's a worse swearword than fuck. "No," I say. There's a silence. "You're lying," he says. "There's none worse than fuck," I say. Joel narrows his eyes. "I know you're lying," he says. He leaves the room. On Saturday I take Joel to…

Like most people, I was initially confused by EMI’s decision to release remastered versions of all 13 albums by the Liverpool pop group Beatles, a 1960s band so obscure that their music is not even available on iTunes. The entire proposition seems like a boondoggle. I mean, who is interested in old…

O n my 18th birthday, the marketing department of the Gillette Company sent me a surprise gift: a SensorExcel razor. Back then, in the mesozoic era of razor blade development (circa 1995), the SensorExcel was the latest in state-of-the-art swizziness, with its five "soft, flexible microfins" which…

30 Rock occupies an unusual place in the television landscape. It’s far from a hit—its ratings would have meant cancellation on just about any other network—but because of its leading lady, snarky sense of humor, and satirical digs at the network that airs both it and the show within its show, it’s…

GAME MAN Alex Rigopulos, a founder and the C.E.O. of Harmonix Music Systems. Big eyes(reflected from a photo in his Boston office) were watching. Mark Peterson/Redux, for The New York Times GILES MARTIN WAS conjuring spirits, or perhaps summoning gods. The tools for this ritual included a pair of…

THE JUDGES Burger of the Month Club members decide where to place Zaitzeff, a financial district storefront, in their rankings. Benjamin Norman for The New York Times ONE by one they approached the counter at Zaitzeff, a storefront in New York’s financial district, and repeated the words like a…