Search engine optimization isn’t just for high-flying tech companies or corporate behemoths. Local businesses need SEO. In fact, SEO may be even more important for local businesses because the public is less likely to recognize their names. When most people try to find a particular type of local…
Webfox Marketing
In this day and age, if you own any type of business, then you most likely apply some sort of brand marketing to your repertoire. However, it’s likely that you’ve never truly considered the importance and implications that marketing your brand has on your business. By 2021 more than $25.1 billion…
As you may have guessed, the number of individuals who use the internet increases everyday. So how do you stand out? As a business, what sets you apart from other businesses to remain a fan favorite for new and existing users? The answer, digital marketing. Digital marketing is a method advertisers…
Content marketing encompasses several online strategies that involve the creation and distribution of material to bolster a business’s brand. Ideally content created should match the businesses core values and message. A sound content strategy can deliver quality information to potential clients,…
Digital marketing doesn’t happen in a vacuum, at least not successful digital marketing. You need to arm yourself with tools that help you watch your audience, watch your competition, and keep you up to date on any and all trends happening in your field. You can’t be everywhere at once or do…
SEO is a form of marketing that’s evolved since its initial days. When SEO first hit the scene, the majority of websites and marketers were using it without form or theme to bomb their websites with keywords in order to raise their rankings. Since those days, Google has gotten smarter, with an ever…
We’re in a time where traditional marketing efforts don’t do it anymore. Mailers, posters, and static tactics don’t reach people the way they do. The upcoming generation of consumers and Millennials, look to social media, influencers, and general internet marketing for their products and services…
We live in an informational world! Anything we want to know is able to be obtained within seconds. We can type it or talk it into our devices as we seek answers to our questions. We may yearn for the trivial, locations, hours of operation, products, professionals, services, reviews, and so much…
SEO strategy to rank well includes technical set up, content and links. When it comes to the latter, the goal is always to generate the highest possible references. It is not exactly known what factors determine link quality but a few things are certain. Value and relevancy always override…
What’s the big idea about responsive web design? Actually, it’s bigger you think! For starters, it is about the user experience. That’s everything! Any visitor is a potential customer. If one of them is satisfied, it influences others, sharing and advising with social media platforms. You want…
There are several user searches, however, these three are popular: Do, Know, and Go. The first has to do with wanting something and it’s transactional. The next includes gathering information. The last involves navigation, getting to the location. Whenever you conduct a search, the job of the search…
There are two important aspects of every lead generation strategy; inbound and outbound. Let’s talk about why every business should have a lead generation strategy!
Lead Generation Using Inbound Marketing
Turning a stranger into a customer. That’s the goal for lead generation. You are the one that…
Two words speak volumes: valuable and relevant. That could apply to so many aspects. It might be how we wish to be viewed by others in our lives. It might be what we seek for ourselves both personally and professionally. It also has everything to do with content marketing. Content is information.…
Get Your Business Online with Google
People are looking for what you offer–and they’re looking online. That’s why we’re teaming up with Google to host a free workshop to help you and your fellow businesses get online and grow.
Join us and invite anyone you think would benefit. Please RSVP here:…
Content marketing isn’t for every audience. It’s for a specific one, that you can enhance and impact the most. In order to provide effectively for this group, it is important to know the persona of your audience and their buying habits. This can impact the type of content you provide as well as the…
Google takes into consideration so many aspects when it comes to users and their experiences. Whenever you have a search query, you want something. The goal for the search engine is ideally to find just what it is you need to know, find it, and not have you need to return to the other search…
In today’s digital world, we have information at our fingertips, and many styles for our fingers to do the walking. Whether we use a desktop, laptop, tablet, or smartphone, we can search just about any time and any place. Websites can appear on any of these platforms, but may not be easy to view and…
Any type of marketing can feel like a contest for getting people’s attention! With lead generation, it is all about identifying and attracting potential customers. Whether the focus is inbound or outbound, the goal is the same. It’s about seeking leads for businesses and then nurturing them. It…
In today’s world, the use of mobile devices is on the rise. As a business owner, you want to be accessible to a world of tech users, regardless of their device. Ideally, once anyone arrives at your website, you want it to be a pleasant experience. This will happen if you utilize an attractive color…
As a marketing strategy is thought out and planned for, the first step is knowing just what your ultimate goal is. From there, deciding on what your offer will be for your potential customers. This opportunity that you present will benefit both sides. It could be a discount, a trial product, some…
Every business wants to rank high in organic search, at least they should! If you don’t obtain a spot on the first page, sixty percent of internet users won’t find you because they won’t take the time to click to the next page. The higher your ranking, the closer you are to potential customers and…
Every search query begins with words. They have to do with what the user wishes to learn, locate, or purchase. The keywords or phrases spoken or typed guide the search engine to find what the user yearns for. That’s the goal.
As a business owner, your goal is to show up on those searches that show…
The word “traffic” can generate so many different reactions, usually negative. That is when we’re stuck in it as we drive from one place to another. It’s challenging to navigate as a pedestrian or cyclist. Yet, in another aspect, it is a powerful, important and necessary concept. It can make or…
To stay ahead of your competition and positively influence the most people possible, it may require a change in thinking, a mobile first philosophy. Web designers are now able to focus on the user’s experience, enabling innovation in ways previously out of reach.
With this change in thinking, it’s…
Usually when we think of penguins we think of arctic places or zoos. There exists a type of technological penguin. Not sure exactly how this name evolved. This penguin has everything to do with links, Google, and rankings! This is a codename for Google algorithm and it came about with the goal of…
Living and working in isolation is not a productive way to build your brand. Wanting to be the best and increase your following is one thing, but you really can’t do it alone. Networking is an important part of boosting your content, your brand, your business and tapping your target…
A picture is worth a thousand words! Well, that’s an expression that’s been around for quite some time. Some things old are, well, still relevant today. A picture can speak volumes. It can evoke humor, emotion, a sensitive, or intense message. It can also linger in your mind. Imagery is powerful. It…
Two words speak volumes: valuable and relevant. That could apply to so many aspects. It might be how we wish to be viewed by others in our lives. It might be what we seek for ourselves both personally and professionally. It also has everything to do with content marketing. Content is information.…
When we’re excited about a new project, new prospect, we might find ourselves, “biting off more than we can chew” as the saying goes. We might over find that we’ve over done it. Just because something is big and grandiose, doesn’t mean it’s packed with quality. Sometimes less is more. That is very…
There are three types of searches: Do, Know, and Go. The first has to do with wanting something and it’s transactional. The second one is all about obtaining information. The last involves navigation, getting to the location. Whenever you conduct a search, the job of that search engine is to provide…
We live in an ever-changing world, so are digital marketing strategies. They have to in order to be effective. How can a business be successful when there are so many competitors and so many consumers? Well, you really need to know who needs what you have to offer. A customer focused approach rather…
Your reputation involves the beliefs or opinions held by others. Words, actions, images affect how you’re perceived. This can be positive, where you are highly regarded, as well as trusted. It doesn’t take long to develop and nurture a healthy reputation online. Anything affiliated with you has…
Pay per click marketing is a great way to generate attention to your business products and services. It is an investment that is worth including in your long-term growth strategy.
Google AdWords marketing enables companies to make solid first impressions. Combined with quality content you are sure…
Have you ever found yourself challenged, perhaps frustrated when searching a site from your mobile device? When people conduct a search from their phone, they are usually looking for specific information that is needed right then and there. When you strive to utilize the menu bar, it may be…
As some business owners find out (the hard way) many web designers make mistakes with the structuring of navigation in ways that search engines can’t access their website. If they can’t access them, then they hinder the ability to get pages of a site listed in the search engines’ index!
When it…
Audience. That one word holds so much meaning and importance! Now, we’re not talking about Hollywood and movies, but rather the digital world and our businesses. It doesn’t matter if your company is big or small, marketing it on the world wide web is an important part of ensuring success. Social…
SEO – Search Engine Optimization, in short, helps to improve the volume and quality of traffic to websites. It is an internet, digital, marketing strategy that considers how search engines work and what people search for day to day. The goal is to get information out and bring traffic in. It…
When someone clicks on your website, they won’t linger unless they find an immediate interest in what they see. Visuals can help. If they are attractive and eye catching, they can always help to make online content more engaging. Minimal text coupled with this can enable a visitor to grasp some…
Most often when we are considering a purchase, we go through a process prior to it. Any purchase is based on making a decision. The reason for this is due to our awareness to solve a problem, or meet some need. Next, we tend to want options. We often research possible solutions. These are all…
Organic search engine optimization is great for long-term public relations as you grow your image and your brand but, pay per click (PPC) is very effective for the short term and medium term goals. It is great to obtain quick exposure for a new product, or service. This marketing campaign can be up…
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