You only have one shot at making a good first impression. When you have a business, that first impression means your website. You want it to be the very best one possible. It will impact interest in your brand, and you want it to be a very positive one at that! The goal is to leave them wanting more…

Have you ever Googled your own company and observed the results? If you haven’t then it’s time to do just that! It is important to monitor your online presence and always strive to improve it. Searching for your own, look upon it with fresh eyes, as though you are a new viewer, seeing what’s written…

Searches. That one word encompasses much of our daily lives, multiple times a day as well. We search online for answers to trivia questions. We search for information about areas of personal interest. We search for details on our past and the past of others. We search online for ways to solve…

Mobile devices truly drive PPC advertising way beyond desktop computers. Internet users have very short attention spans and they seem to be getting even shorter. Your information needs to be responsive and load extremely fast or you lose out. Ads need to reach customers whenever they are online, on…

Social organic marketing is also referred to as natural, or in-bound marketing. It is all about listening, engaging, and building relationships. Social media is the present. It is anticipated that purchases through this platform will only increase. Almost half of social media users using social…

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Have you ever heard the expression, “The customer is always right?” It is one to take seriously! Whether a customer is truly right or not, their feelings, impressions, and opinions will be clearly expressed. In today’s digital world, that means it will has the capabilities of reaching dozens,…

In today’s digital world, there has been a rapid growth of pay per click / paid social advertising. This does have a great upside and influences deals in advertising. Money put toward YouTube and Facebook video can really boost content exposure. Although all of this is true, there is nothing like…

In today’s ever changing digital world, there are some oldies that are still relevant today. When focusing on content marketing, it all begins with an idea. The first step for developing content is research and idea generation. It’s important to know your industry, what’s been done before, was it…

Once your website is up and running, you must remain diligent to keep it that way. The architecture of a site must include ways to keep up with this ever-changing digital world. There are a lot of moving parts that can break and cause your site to go down if you are not careful. It needs to include…

Let’s say that we’ve accomplished a website with superb impressions throughout, flows well, is responsive to all devices, and have zoomed in on our key audience. Now what? How do you continue to increase the SEO value of your brand online and guide everything to be successful on the internet? The…

Let’s say you’ve made a great first impression with your website! Wonderful! Next thing to do is keep those inquiring eyes on track, your track! Navigating through an interesting mix of text and visual images is important. Remember that timing matters too. Your site speed must be optimized to…

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Your website is where first impressions are made. You only have one chance to make a first impression, and that impacts interest in your brand, leaving visitors to potentially want more. If they want more, they will return and will perhaps linger longer. A strong web presence is important in this…

Most local businesses are aware of Google’s powerful reach and the advantages afforded via. Adwords and organic ranking. The best web strategies are built to “feed” Google Bot what it wants, and in return soar to the top of search results. Often, local businesses overlook the power of proper…

It is well known that Google controls the majority search queries and does a great job in delivering solid search results. To increase your chance of showing up, it’s important to have a secure website. An effective first step involves a switch from HTTP to HTTPS. You may have noticed that Google…

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