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Have you ever heard of a buying cycle? It exists. For online consumers to make any purchasing decisions, there are multiple steps leading up to it. First there is awareness, a person has a problem or a need that must be met. Next comes research as a solution is investigated (online) and sought.…

We have become an information driven society! Obtaining any data is right at our fingertips. And we are in control of driving search and identifying what it is we seek. Timing is everything! If we have to wait beyond seconds, we simply move on. Opportunities won and lost when timing is involved.…

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Lead generation can be defined as, the process of identifying and cultivating potential customers for a business’s products or services. It is all about finding unique ways to attract people/prospects to your business. Obtaining contact information from interested parties, can transpire to promote…

Your online reputation IS everything! It all begins from first impressions and progresses from there. Maintaining a good reputation is important for business, and is something we should always be mindful of. How do you handle a subpar reputation online? That’s a tough one! It’s hard to repair, but…

Yes, how well do you impress? What impact do you have on others? How do you know? In today’s digital world, it’s important to know what impression your business has made on others. Not only that, but you need to know what impression others have of your business/services. No doubt you’ve worked hard…

In today’s digital world, we have information at our fingertips, and many styles for our fingers to do the walking. Whether we use a desktop, laptop, tablet, or smartphone, we can search just about any time and any place. Websites can appear on any of these platforms, but may not be easy to view and…

What is SEO? Search Engine Optimization is an internet, digital, marketing strategy that considers how search engines work and what people search for day to day. It strives to get information out and traffic in. SEO helps to improve the volume and quality of traffic to websites. It complements other…

Shares PPC is an effective marketing strategy for increasing traffic to your web properties via paid ads through the Google, Bing, and Yahoo search networks. A major lure with pay per click marketing, is that advertisers can target consumers with incredible accuracy. The options available for…

Shares The digital marketing landscape continues to evolve and will expand well into the future. All business owners are afforded the opportunity to grow…those who embrace challenge capture the lions share. It’s often said, “small business owners work in their business, not on their business.” So…

Shares It’s official, Google is now rolling out their new mobile-first index. In summary, Google will interpret mobile search queries based on the mobile version of your website. As more searches occur on mobile, Google wants the results to represent the majority of their users, who happen to be…

Shares We are all familiar with the expression, “First impressions Matter,” and do they ever! In today’s digital world, you have a few seconds to accomplish just that. Most companies that invest in their digital assets, benefit from ranking their properties in the SERP’s (search engine results…

Shares It’s time for some serious cooking, and I’m not talking about eating, but rather search engine optimization (SEO). The best recipes have the best ingredients, quality over quantity and it doesn’t have to be expensive or elaborate. Let’s think about the word optimization and its meaning: to…

Shares The content you publish can continually improve and evolve. The more you invest, the more you gain. People have different learning styles and learn best in different ways. Pay more attention to ways you can utilize visual, auditory, and global strategies, and you will more efficiently tap…

Shares Marketing and advertising your brand online, begins with embracing today’s technology. Having an excellent marketing strategy includes a knowledge of its forms, today’s trends, and how to follow them, but also an eye for the future. You have to stay ahead of the game. This is a very fluid…

Shares You have a business. You want to advertise and become well known, successful. Gone are the days of solely advertising by using newspapers, magazines, flyers, benches, or even billboards for larger budgets. Although these do reach the public, they’re limited. It has to go beyond snail mail and…

Shares Three key words for knowing and improving how you monitor your social media campaign include: listen, analyze, and engage. How do you gain an understanding of your business’ online reputation? How do you maintain this? How do you improve it? How do you even know it needs improving? A social…

Shares When you have a successful business, it strengthens the level of quality and services offered to your customers. At the end of the day, you don’t want expenses to outweigh the product/service price, creating a loss, and ultimately impacting your business. Happy customers should equate to…

Shares Exciting and Engaging are key aspects for any digital marketing strategy. It can make the difference from becoming a lasting success to fading into obscurity. Output quality, forward thinking, and multi-channel distribution – are crucial with your digital marketing and content management…

Shares PPC is beneficial for all businesses, whether big or small, new or established. However, not all PPC campaigns are created equal, utilizing the best practices to achieve results is just the beginning. Research shows that searchers click on paid search ads more often than other types of…

Shares Internet users have very short attention spans and they seem to be getting even shorter. A click to your website is half the battle, however, your site needs to be responsive and load quickly or you lose out. This is especially true on mobile devices, as they offer advantages beyond desktop…

Shares Companies that integrate SEO into their marketing strategies, often times yield more visitors that translate into customers. Clearly, SEO is intended to place your content in-front of searchers looking for your products or services. The right SEO can boost rankings, allow searchers to quickly…

Shares When was the last time you made a phone call, placed on hold, found yourself waiting, and waiting, finally hearing a voice on the other end, only to “talk” with a recording? You often times get disconnected, having to start all over, losing your place in line. It’s beyond frustrating! Well,…

Shares Ninety-three percent of online experiences begin with a search engine. Technology and social platforms are constantly evolving, and because of this, how do you earn high ranks within those search engines? It is important to stay on top of trends and act accordingly. With today’s mobile…

Shares Content marketing systems include a myriad of channels including; social media , videos, eNewsletters, articles, and of-course blogging. The use of multiple channels enable businesses to build a strong reputation and in time, trust within the industry. Targeting the masses must evolve along…

Shares First impressions can make or break success when it comes to a business. And these days, that first impression involves screen time. You have a glimpse of a chance to impress, otherwise, potential customers are long gone! Having the right look matters and involves font, spacing, color,…