Whether you are looking to start a career in the marketing field or are already working as a Fractional Chief Marketing Officer, there are a few things you need to know. First, you'll need to decide if you'd like to work in-house or outsource your duties. Next, you'll need to consider your salary…

Exceptional Personality Traits of Exceptional Chief Marketing Officers Exceptional chief marketing officers are known for their ability to craft compelling brand narratives and drive marketing strategies that resonate with target audiences. To do this, they must possess certain key characteristics.…

Exceptional Personality Traits of Exceptional Chief Operating Officers Exceptional chief operating officers are known for their ability to see the big picture and help guide their company along the path of least resistance. To do this, they must be able to display some important characteristics. A…

A fractional marketing director may be the perfect solution for your business if you can't afford a full-time CMO but would like to have the same level of service as a full-time one. This kind of marketing director has the advantage of working outside your company's walls. He can get the job done…

A good Fractional Chief Marketing Officer (CMO) is one who manages the day-to-day responsibilities of the marketing team while keeping a focus on the long-term objectives of the company. The CMO role is one that requires the CMO to deliver solid returns on investment for the company. To become an…

Hiring a Fractional Operations Director is a great way to add another brain to your business. If you have the entrepreneur's genius but lack the expertise to execute, a Fractional COO will fill the gaps. Make sure the person you hire is willing to tell it like it is, and trust them to do what they…

The job descriptions of a COO and a director of operations differ considerably. The difference between the two positions is reflected in the decision rights, reporting structures, and spans of control. However, in practice, the roles of the COO and a director of operations are often identical. VP of…

Process improvement is an integral part of business management that can significantly enhance productivity and efficiency. Organizations can significantly improve their overall performance by identifying and eliminating inefficiencies in processes. A process improvement program involves a systematic…

Business consulting is an essential service management consulting firms provide to help businesses improve their performance and achieve their goals. The consulting process involves analyzing the company's current situation, identifying its business needs, and developing strategies for improvement.…

Production Planning: coordinating the use of resources to produce goods or services. Example: "We use production planning software to schedule and optimize the use of our production resources."Capacity Utilization: the extent to which the capacity of a production facility is being used. Example:…