Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How to avoid a site migration disaster Jan 11, 2019 by Chris Sherman There are many reasons you might be considering a site migration: introducing a new CMS,…

Google’s John Mueller reminds site owners that the most technically well-optimized site won’t always have high rankings without great content. This topic came up in a recent Google Webmaster Central hangout where a site owner asked for help with improving their rankings. The site owner mentioned…

photo credit: Getty Getty I have worked full-time for five different organizations in telecommunications, high-tech and academia over twenty-five years. The employee population in those organizations has ranged from 1500 to well over 50,000. No matter the firm, business unit, or team, it is the…

Credit: Superpod.io Google has acquired another “answer engine.” The company paid roughly $60 million for Superpod , predominantly for the team, according to published reports . Superpod matched audience questions and expert answers across a broad range of topics. Founders to work on ‘larger…

ADVERTISEMENT Every digital marketing campaign has key performance indicators (KPIs). Most of the time, profitability is a main factor in the KPIs. In every digital marketing campaign, you have multiple channels and every channel requires different strategies and tactics. Many of these channels deal…

Anyone working on local marketing for businesses that visit customers at their locations will know it can be an uphill struggle to get and retain online visibility throughout the business’ service area. Here Tom Waddington shares his tactics for increasing visibility for service area businesses in…

WordPress plugins are helpful. But they can also slow a site down, invite hackers and even cause a Google penalty. These are my top five considerations when choosing a WordPress plugin. Five WordPress Plugin Considerations Plugin is Vetted Popular Changelog indicates fairly regular updates Support…

Email allows marketers to reach their buyers at the scale of their business, and forms a critical part of how marketers create the personalized experience that buyers demand. Integral to both campaigns and 1-to-1 communications, email is a main vehicle for sharing content, product information, and…

Industry Sign up for our daily recaps of the ever-changing search marketing landscape. Note: By submitting this form, you agree to Third Door Media's terms . We respect your privacy . on November 9, 2018 at 4:00 pm More Below is what happened in search today, as reported on Search Engine Land and…

Google Search Console is testing a way for users to easily add all data for a site’s subdomains, protocols, and subpaths. In order to accomplish this, Google has created a new type of web property called a Domain property. Adding a Domain property to Search Console would also add all protocol and…

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The age of voice assistance and a new input paradigm Nov 2, 2018 by Eric Enge SMX East’s opening keynote from Google’s Naomi Makofsky outlined how marketers can…

Twitter has rolled out a subtle redesign of its iOS app, making it more convenient to use for those who hold their device one-handed. The compose button has been moved to the bottom right-hand corner and “floats” as users scroll down their timeline. That means the button is always available to…

The first SEO-related keynote at SMX East this week came from the Bing team and was entitled, “The Quest for Intelligent Search.” Featuring Christi Olson and Frederic Dubut, the presentation contained many insights into the core areas that search engines are investing in to make search better.…

Snapchat has launched a desktop app, called Snap Camera , which lets users add filters to live streams and video chats. Snap Camera is available for Windows and MacOS, and has an extension specifically for streaming on Twitch. People can use Snap Camera as a webcam app, or utilize its features with…

Industry Sign up for our daily recaps of the ever-changing search marketing landscape. Note: By submitting this form, you agree to Third Door Media's terms . We respect your privacy . on October 19, 2018 at 4:00 pm More Below is what happened in search today, as reported on Search Engine Land and…

With every other Instagram star being a social media guru these days, it’s common for businesses to ask themselves whether they should look into outsourcing their social media efforts. The day-to-day tasks of running a business are generally enough for the average CEO, causing social media marketing…

SEM Sign up for our daily recaps of the ever-changing search marketing landscape. Note: By submitting this form, you agree to Third Door Media's terms . We respect your privacy . The ads reflect the new design of Google Discover, previously known as Google Feed. on October 12, 2018 at 4:35 pm More…

Google has been spotted displaying ads in Google Discover, which is the section of recommended content that shows up when the app is launched. A Reddit user noticed ads being placed in the Discover section of their app and shared the following screenshot: A majority of users who replied to the…

Industry Sign up for our daily recaps of the ever-changing search marketing landscape. Note: By submitting this form, you agree to Third Door Media's terms . We respect your privacy . on October 5, 2018 at 4:00 pm More Below is what happened in search today, as reported on Search Engine Land and…

Google Assistant is now capable of booking rides from many of the most popular ride-sharing services. Currently, supported ride services include: Uber Lyft Ola Grab GO-JEK More ride-sharing services will be added in the future, Google says. Users can hail a ride from any device that with Google…

SEO Sign up for our daily recaps of the ever-changing search marketing landscape. Note: By submitting this form, you agree to Third Door Media's terms . We respect your privacy . Did you notice any changes to your web sites traffic or ranking in Google? on September 29, 2018 at 8:12 pm More Google…

Google’s Danny Sullivan has confirmed that an algorithm update occurred this week. “Our core algorithm is updated all the time. For major updates, we’ll continue to share about those on @searchliaison, as we have been. We haven’t had a major update of that nature, but we did have a smaller one this…

Investing more in one SEO strategy usually means investing less in another, at least in the short term. Choosing the path straight down the middle isn’t going to be the best choice for every brand, either. With that in mind, let’s talk about three primary strategic SEO trade-offs that you’ll need to…

I firmly believe most companies are leaving big money on the table by not fully utilizing Remarketing Lists and Similar Audiences. I just don’t think businesses really get it. In this article, I’m looking to offer suggestions and help marketers not leave anything on the table. Similar Audiences Ever…

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: New report from MarTech Today: Enterprise Customer Data Platforms: A Marketer’s Guide Sep 14, 2018 by Digital Marketing Depot The customer data platform (CDP)…

Google will again display ‘www’ and ‘m.’ in front of URLs in Chrome’s address bar after the decision to remove them was met with widespread user complaints. For those unaware, when Chrome 69 was released last week it surprised everyone when ‘www’ and ‘m.’ were no longer displayed in the address bar.…

Google recently launched Insights specifically for the performance of Google My Business Posts, but how accurate are they? Before you start weeping about poor Post performance, take a look at this analysis by contributor Ben Fisher, who also has some fantastic workarounds for getting the most…

Facebook has upgraded its full-screen mobile ad type with new capabilities, while also renaming it from “Canvas” to “Instant Experience.” This ad type was introduced two years ago as an immersive advertising experience, which expands to fill the screen after being tapped on. In addition to the new…

SEM Sign up for our daily recaps of the ever-changing search marketing landscape. Note: By submitting this form, you agree to Third Door Media's terms . We respect your privacy . The e-commerce-focused agency has more than 125 employees and a proprietary Amazon advertising optimization platform. on…

Industry Sign up for our daily recaps of the ever-changing search marketing landscape. Note: By submitting this form, you agree to Third Door Media's terms . We respect your privacy . on August 31, 2018 at 4:25 pm More Below is what happened in search today, as reported on Search Engine Land and…

Twitter gave users a sneak peek at some changes that are in the works, including comment threads and the ability to see when someone is online. Sara Haider, Twitter’s director of product management, showed off these new features by tweeting a couple screenshots. Haider says these changes are being…

On Wednesday 29 August, we were joined by three top reputation management experts to discuss the latest tricks and trends in online reviews. 85% of consumers trust online reviews as much as personal recommendations, and positive reviews make 73% of them trust a business more. These figures show that…

Do you still need to use ‘near me’ to optimize your website for local search? Contributor William Munir looks at how the use of this phrase has evolved over time and how search engines use it to surface the most accurate and useful search results. Picture the scene: you’re new in town and it’s…

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How to manage multiple GMB listings for service area businesses Aug 24, 2018 by Brian Smith Contributor Brian Smith offers insights on how service area businesses…

Google’s John Mueller has clarified that the search engine’s algorithms do not look at author reputation when ranking websites. This is a misunderstanding that arose as a result of changes made to Google’s Quality Rater Guidelines . While Google’s Quality Rater team is directed to consider author…

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 15 questions to ask yourself before publishing a new landing page Aug 17, 2018 by Jacob Baadsgaard Building landing pages? Contributor Jacob Baadsgaard has…

Impactful SEO is rarely executed by a lone wolf. You need buy-in for resources . Often from someone higher up. Say, your CMO . Well speaking as a CMO, I’m sorry to tell you, that those detailed multi-page SEO documents where you lay out your objectives, target audiences, competitive landscapes,…

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Cameos on Google: How famous people get their video answers into Google search Aug 10, 2018 by Barry Schwartz With new iOS app, celebrities answer questions in…

Google Analytics has started beta testing a new feature called Google Signals, which offers cross-device reporting and remarketing capabilities. Users who choose to activate Google Signals can take advantage of new advertising features that are being enhanced to better understand customers across…

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing adds hotel booking filter, home services pricing & coupon deals in search Aug 3, 2018 by Barry Schwartz Bing launches new intelligent search features to help…