Mathilde Collin May 3, 2019 · 5 min read Front employees having a one-on-one Employee engagement & retention at Front is high. We have an employee NPS of 97 and in a recent employee engagement survey, 93% of the team agreed that they know how their work contributes to the goals of Front. We’re far…

When Matt Ogle and his team at Spotify launched Discover Weekly, the company’s game-changing “made for you” playlist, they accidentally shipped a few bugs. As a result, the algorithm suggested songs that users had already heard (at a rate of about one old song to 10 new ones). When the team removed…

When everything you ship presents a marketing opportunity, there’s a tendency to announce everything. Don’t do it. We’ve all heard the motto, “if you build it, they will come.” While it might be true for some, it’s not true for everyone. Announce it, and more will come The reality is great…

When you’re gearing up for a big product launch, creating help content is often the last thing on your mind. There’s so much that goes into preparing for product launches – ensuring your beta testing goes smoothly, locking in your marketing campaign, getting your sales team up to speed. By the time…

There is a popular, but fundamentally wrong, analogy for how product management and product marketing work together: product managers put product on the shelf and product marketers get it off the shelf. But the best products are built with the market in mind – and product marketing brings that…

In the middle of a major product launch, it can feel like you are running in a million different directions all at once. But in that eye of the storm, you will always find the best product marketers. These folks work closely with product and engineering teams and explain what is new to customers and…

Michael Margolis Follow Aug 4, 2014 · 5 min read The founders and designers we work with in the Google Ventures portfolio have a lot of important questions. Is there a market for my product? Will my product help people solve their problems? What should I build? The answers to these questions just…

Leer en español As a recognized discipline, change management has been in existence for over half a century. Yet despite the huge investment that companies have made in tools, training, and thousands of books ( over 83,000 on Amazon ), most studies still show a 60-70% failure rate for organizational…

Setup Simon Sinek believes in a bright future and our ability to build it together. Described as “a visionary thinker with a rare intellect,” Sinek teaches leaders and organizations how to inspire peo

Loading... Sales 8.95 Buy Copies Loading... Executive Summary At one company, it became increasingly obvious that the haphazard sales training model would lead to inconsistent rep ramp-up time, continued customer expectation problems, customer churn, and employee turnover. But after adopting four…

The Idea in Brief A robot falls in love in a post-apocalyptic world. A French rat sets out to become a chef. A suburban family of superheroes defeats a power-hungry villain. Unexpected ideas, all—yet Pixar Animation Studios is turning these and other novel ideas into blockbuster films. How? As…

Leer en español More and more companies are realizing they must reinvent their cultures by infusing innovation into their DNA. Unlike startups that get to shape culture from scratch, established companies must transform existing norms, values, and assumptions in ways that inspire everyone to…

Loading... Diversity 8.95 Buy Copies Loading... Executive Summary Pinterest set a goal in 2016 to hire women engineers at nearly twice the industry rate (16%). They needed a strategy to reach this goal and others, and to ensure a culture of belonging and managerial competence in inclusion. By the…

Loading... Customer service 8.95 Buy Copies View more from the July–August 2010 Issue Explore the Archive Loading... Executive Summary Reprint: R1007L The notion that companies must go above and beyond in their customer service activities is so entrenched that managers rarely examine it. But a study…

American workers are worried about their career futures, and they are ready to quit if need be. This is according to the findings of an October 2017 survey released by the American Psychological Association’s Center for Organizational Excellence, which found that nearly half of U.S. workers are…

Culture is a topic that’s discussed a lot and yet isn’t well-defined. Despite this, nearly every company says they have a good culture (which to most just means the benefits they offer) for employees. To help sort out this ambiguity, today’s post will feature two experts. Alfred Lin spent 6 years as…

by Haseeb Qureshi Holy backfire , Batman! This could be you if you don’t read this article. No pressure. So you’ve maneuvered through the initial offer conversation. You’ve lined up counteroffers from other companies. Now it’s time to enter the actual negotiation. Naturally, this is the part where…

Buffer Oct 26, 2017 · 8 min read Imagine working at a company where on your first day the CEO says: “We are really excited to have you here. Now, how can I use my personal network to help you get your next job?” That’s exactly how Jon Bischke from Entelo kicks off the first day for his employees on…