Hello, and welcome to a free monthly edition of my newsletter. I’m Lenny , and each week I tackle reader questions about product, growth, working with humans, and anything else that’s stressing you ou
Reading Time: 9 minutes This article is part of The Preparation Stage section of 📕 Zero to Sold: How to Start, Run, and Sell a Bootstrapped Business . You start a new business that solves a problem. Y
1/ After 10+ years of publishing professional writing at https://t.co/ddc2F89IIV , I have a couple opinions on how to get your stuff read — Andrew Chen (@andrewchen) July 26, 2017 Building your person
Malcolm Gladwell writes about a fascinating episode in history. Neville Chamberlain’s first plane ride was a trip to meet Adolf Hitler. The British Prime Minister was taken by Hitler’s charisma. He be
Sometime in June 2003, Mel Karmazin, the president of Viacom, one of the largest media conglomerates in the world, walked into the Google offices in Mountain View, California. Google was a hip, young
Adidas is on a journey to shift from marketing efficiency to marketing effectiveness , admitting a focus on ROI led it to over-invest in digital and performance marketing at the expense of brand build
In mid-2017, I hit burnout in a really big way and wound up taking a 6-week break to recharge. I want to fully share my story here and include some things I wish I’d done differently in the hope that
Table of contents It felt like the exact wrong thing to do. It was crazy. Maybe even a little stupid. We had recently finished our rebuilding project , trying to rescue our company from a slide into f
Over the years, Google has embarked on countless quests, collected endless amounts of data, and spent millions trying to better understand its people. One of the company's most interesting initiatives
“Our company fails the real world test in all kinds of ways.” In the late 90s, a web designer called Jason Fried started a company with two friends in Chicago. The company’s name was 37Signals and lik
The secrets behind the Google algorithm and its ranking factors have been the subject of heated debate for almost a quarter of a century. For most of that time, the results were just 10 blue links, an
Die grossen Konkurrenten trennen nur ein paar Hausnummern. Am Bleicherweg 30 in Zürichs bester Citylage residiert McKinsey & Company, in ehemaligen Filial- und Backoffice-Räumen der Grossbank UBS: ein siebenstöckiges Bürogebäude, beiger Steinboden, an der Decke metallene Leuchtskulpturen, an den…
Facebook is fishing for our email passwords, Roomba is hoovering up all the data on our homes, Amazon is listening to our conversations for laughs, Tik-Tok spying on our kids. And that we see so much
Published in Ueno. · 4 min read · Mar 26, 2019 -- Dear Ueno is an advice column for people who for some weird reason think we know what we’re doing. Read more about all this , or check out our old adv
Summary: Chunking is a concept that originates from the field of cognitive psychology. UX professionals can break their text and multimedia content into smaller chunks to help users process, understan
Or: Maybe we shouldn’t put kids in prison for no reason? Published in Ueno. · 4 min read · Sep 30, 2018 -- The news cycle spins pretty fast these days. Partly that’s because of the way the media alway
Damn . That’s the first word that comes to mind when I look back at what our growing agency has accomplished in just three short years. Why? Because we hit our goal of $500,000 in monthly recurring re
Experimentation and iteration lie at the heart of a lot of things we do at Buffer. If you’ve been following the Open Blog for some time, or even if you’ve just popped by (hey there!), you might notice
After four years, we’re launching a new product , business model, and company name. Here’s why. We’ve always been a bit weird. We’re a two-person company serving 15,000+ people who use our product in
“In my whole life, I have known no wise people (over a broad subject matter area) who didn’t read all the time — none. Zero.” — Charlie Munger, Self-made billionaire & Warren Buffett’s longtime busine
Major changes in SEM made waves throughout 2018 and are redefining nearly every aspect of paid search marketing . There were a number of momentous shifts, nearly all with a common thread of more autom
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As the success of design has become measurable, it has transformed a handicraft into an engineering job. Not the master designer but the user is the arbitrator of good design. The key performance indi
Sieben Wochen nach den tödlichen Bränden auf Maui dürfen die Anwohner in die Ruinen zurück 3000 Gebäude wurden Opfer der Flammen, die Zahl der Todesopfer wurde zuletzt mit 97 angegeben. Die Katastroph
I’m in San Sebastián, Spain, but I could really be anywhere. I’ve flown halfway across the world, but from inside this coffee shop, I can’t tell what country I’m in. They say that travel allows you to
"Ein böser Michael Jackson verkauft sich besser" – Seite 1 ZEIT ONLINE: Mrs. Jones, nach Michael Jacksons Freispruch im Jahr 2005 begannen Sie damit, die Berichterstattung über den Prozess kritisch zu
Dan Siroker helps companies discover tiny truths, but his story begins with a lie. It was November 2007 and Barack Obama, then a Democratic candidate for president, was at Google's headquarters in Mou
You might expect that Facebook founder and CEO Mark Zuckerberg would dismiss the four NYU college students who want to take on Facebook's dominance of social networking by building a distributed, open
Sometimes things don’t go according to plan. Tools break, wires get crossed, the best-laid plans fall apart. And on those occasions, it helps to know exactly what happened—so it doesn’t happen again.
Rudolf Sommer (74) ist eine skeptische Natur. Der pensionierte Spediteur weiss darum genau, was mit seinen Daten passiert. Die Werbung für seinen Briefkasten steuert er zum Beispiel selber. «Ich will keine Prospekte mit Hörgeräten und Lesebrillen», sagt der Aargauer. «Ich weiss selber, dass ich alt…
Dass die SBB im Schuldensumpf stecken, liegt nicht nur an der Pandemie. Was ist schiefgelaufen? Obwohl die Bundesbahnen jahrelang Milliardengewinne erzielten, hat die Verschuldung stetig zugenommen. S
Buffer is a fully remote team . It’s a decision I made at the end of 2012, when Buffer was in its infancy, and it’s interesting to reflect on that decision now. I am happy to report that I am in love
A very common scenario: A business runs tens and tens of A/B tests over the course of a year, and many of them “win.” Some tests get you 25% uplift in revenue, or even higher. Yet when you roll out th
Conversion is a key element in your paid search strategy; after all, if you're not actually turning lookers into buyers at a high rate, what are you advertising for? Conversion rate optimization enabl
Last updated: July 23, 2018 Paid Search Marketing Holy smokes! Google has today effectively killed off both the Exact and Phrase keyword match types in AdWords ! While the keyword match types will sti
Tobias, wer bist du und womit beschäftigst du dich? Ich bin Mitgründer der Webrepublic, welche seit mittlerweile neun Jahren erfolgreich existiert. Zuvor habe ich in Zürich Medienwissenschaften studie
How much of your time as an entrepreneur or member of a young company should be focused on acquiring customers versus developing your product or service? According to Gabriel Weinberg and Justin Mares
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