Every business and organization needs to take a holistic approach to cybersecurity. To that end, providing resources and training staff members to maintain good security practices should be a top priority. We interviewed Alex Heid , chief research officer at SecurityScorecard , and gained some…

One of the biggest buzzwords around Google and the overall technology market is machine learning. Google uses it with RankBrain for search and in other ways. We asked Gary Illyes from Google in part two of our interview with him how Google uses machine learning with search. Illyes said that Google…

Electronic Arts and PopCap Games announced the release of Plants vs. Zombies Heroes on mobile. The collectible card game allows users to play as both plants and zombies in single-player and multiplayer battles. Specifically, the game’s single-player adventure mode allows users to complete two sets…

The possibilities for brands and social networks are limitless. But with the new generation of social networks, it seems like these possibilities haven’t quite been thought through enough. It may be that servicing consumers come first, and rightly so, but in order to thrive and be able to secure…

Every business needs a steady stream of new leads coming in the door. New business is crucial for survival. If you’re not feeding your funnel, then you’ll limit your capacity for growth and eventually tank. This is why a lot of businesses heavily focus on new customer acquisition . They build out…

Blizzard Entertainment introduced the Heroic Tavern Brawl in Hearthstone: Heroes of Warcraft , which will allow users to compete in a premium competition for a chance to win in-game rewards. Specifically, the Heroic Tavern Brawl costs $9.99 or 1,000 Gold to enter. The competition allows users to…

Internet users are notoriously lazy when it comes to password security and are tired of filling out new profiles all the time. To wit, social logins have become the preferred method of registering and logging into sites and services online. However, while internet users are won over by the…

Topps announced the release of Topps NHL Skate, a trading card app that allows users to collect and trade digital cards featuring real National Hockey League players. In Topps NHL Skate, users begin by opening a free pack of trading cards, and they can purchase additional card packs in the game’s…

Your website’s contact form may seem like the most mundane element of your site, but every marketer should pay attention to it. In the past, I didn’t give contact forms much attention. It was a sub-secondary didn’t-care-about-it page when I had a lot more to worry about. Then, I ran some tests on…

Hey, Google — thanks for giving us bid modifiers for tablets and smartphones (mobile devices with full browsers). It’s great that we can once again set bids intelligently based on the data around the relative value of the searcher and the relative relevance of our offer to the searcher. Make no…

Retailers are always in search of new customers, and social media is an untapped gold mine for customer acquisition. Research by CeBIT shows that 74 percent of consumers rely on social media to influence their purchasing decisions. One of the secrets to milking social media of buyers is social…

Floor 84 and Tootsie Roll Industries announced their partnership to create digital campaigns for Tootsie Roll products. As part of this partnership, Floor 84 will launch Tootsie POP, a mobile puzzle game that will allow players to complete 120 candy-themed levels in the world of Tootsie. In each…

News Flash: things are about to get pretty crazy here in the U.S. Halloween is right around the corner (have you got your Reese’s Peanut Butter Pumpkin cups yet?) Thanksgiving is a little over a month away, and Christmas will be here before you know it. Consumers will be ready to shop and spend,…

Want to know a little secret? It’s not something I’m super proud of… In fact, most people have no idea whatsoever that I used to be a terrible copywriter. It took me years to learn the most basic fundamentals of writing. And yet, here I am. I’ve been blogging for more than 10 years and have had the…

Google announced that it will now label fact-checking articles with the new Fact Check tag in Google News on the web and in the Google News & Weather application on iOS and Android. The tag will help users access fact-checking articles related to major news stories, starting in the U.S. and the U.K.…

Are you looking for a new mobile game to play this weekend? There are lots of new options available for you to try, including EA Sports FIFA Mobile from Electronic Arts . The soccer game allows each user to build and manage a soccer team and complete events in a variety of gameplay modes. Next, King…

Instagram is now available for tablets running Windows 10 . The Facebook-owned photo- and video-sharing application launched for Windows 10 Mobile in April . Instagram said in a blog post that its app for Windows 10 tablets “includes all of your favorite features, including Instagram Stories ,…

It’s that time of year again. The air becomes crisp, the crack of the bat fills the stadium, the crowd roars — Chicago Cubs fans like me get that old, familiar feeling of foreboding. Major League Baseball’s playoffs are upon us, and in the spirit of the postseason, it’s time we explore how the great…

Facebook recently announced that businesses will be able to send consumers promotional messages through Facebook Messenger . More recently, we’ve seen announcements from Apple and Google announcing new investments in chat platforms such as iMessage and Allo . Why all of the buzz? Because chat…

Software that doesn’t play nice with others is like having a TV with no inputs – it works fine on its own, but if you can’t connect your PS4, Chromecast, or Apple TV, you’re stuck with basic cable. Now, imagine if Salesforce couldn’t connect with your email, accounting, or customer service apps?…

Social media may be a mainstream communication platform, driving news coverage and consumption and awareness of social movements . But when it comes to office spaces , email and face-to-face conversations are still the preferred method of communication, according to an Adobe survey of white-collar…

Google announced the release of four new features in Google Photos on iOS, Android and the web. First, Google Photos will now help users “rediscover old memories” of the people in their most recent photos. Specifically, the platform will automatically create galleries of older photos, containing the…

Has Twitter’s Moments feature seen its best moments? The social network confirmed to Karissa Bell of Mashable that it is running a test on its iOS and Android applications where its Moments tab is being replaced by a new Explore tab. According to Bell, the Explore tab highlights trending topics and…

Pinterest announced Thursday that it has surpassed 150 million monthly active users, growing its total by some 50 percent year-over-year. The social network also shared the following statistics in an email to SocialTimes: 80 million of those 150 million MAUs are from outside of the U.S. 75 percent…

BuzzFeed News will team up with Twitter on an exclusive livestreamed election night special from BuzzFeed ’s New York office. The special will begin at 6 p.m. ET Nov. 8—not Nov. 28, Donald Trump –and Bruce Perlmutter will be the executive producer. BuzzFeed News said in a release that Perlmutter has…

Facebook announced that it is teaming up with Google and Pacific Light Data Communication to build a state-of-the-art subsea cable under the Pacific Ocean. Construction on the Pacific Light Cable Network is slated to begin before year-end, and PLCN will have an initial estimated design capacity of…

LinkedIn introduced three “new” features for its mobile application that are standard in most social apps: the ability for users to control their feeds, save articles for later and search for relevant content. Director of product Jeff Birkeland introduced the new features in a blog post . The…

Hollywood is notorious for wildly inflated production and marketing budgets. In 1980, the average cost for marketing a Hollywood flick was around $4 million (which translates to about $12 million today). By 2007, the average marketing budget for studio films had reached $36 million , which doesn’t…

Facebook Wednesday announced several new advertising options for Instant Articles : support for new and custom ad sizes, as well as video ads and carousel ads . Product manager Harshit Agarwal said in a blog post that publishers with direct sold advertising businesses can now use several different…

Facebook turned to a leading game developer to fill its new role of head of its social virtual reality team, hiring Electronic Arts vice president Rachel Rubin Franklin . Chief technology officer Mike Schroepfer announced the hire in a post (embedded below), writing: Mark ‘s (co-founder and CEO Mark…

By on Oct. 12, 2016 - 2:15 PM Google Creative Lab announced the release of Sprayscape , a virtual-reality-inspired camera application, on Android. The Sprayscape app uses a device’s gyroscope to allow users to “take pictures on the inside of a 360-degree sphere.” Specifically, users can point their…

Facebook announced the dates for its next F8 annual developer conference, but what happened to Flight , Twitter’s similar event for mobile developers? Flight had taken place in October the past two years, but Twitter director of communications Will Stickney confirmed to Kurt Wagner of Recode that…

Chief operating officer Sheryl Sandberg didn’t leave Facebook for Disney , or to run for public office , and she said Tuesday that she’s not leaving the social network for a cabinet position, either. At the Internet Association ’s Virtuous Circle conference in Menlo Park, Calif., Tuesday, Sandberg…

LinkedIn isn’t just for networking for jobs: It can also be a strong marketing tool. WebpageFX shared the infographic below, which examines why LinkedIn is a good marketing investment for brands and how they should go about their campaigns. Readers: What are your thoughts on advertising on LinkedIn?

Snapchat rolled out its marketing program with notably high price tags. And although it introduced some lower-cost options, they are by no means cheap, especially since Snapchat is usually used for branding, not direct return on investment plays. Plus, the ads are vertical, so advertisers typically…

King announced the release of Shuffle Cats on iOS and Android. The multiplayer card game is based on the game of rummy, and it allows users to compete in two-player games as they make their way down Lucky Lane. In each game of Shuffle Cats, each player starts with seven cards, and they will take…

SEO means many things to many people. To some, it’s links. To others, it’s keywords. In actuality, it’s a broader concept designed to increase authority on particular subjects and popularity among peers to increase the odds of being properly classified . It can get incredibly complex and time…

Malware attacks can come from many directions. It is, however, possible to protect yourself by using a robust antivirus program and maintaining a healthy skepticism toward messages from unknown senders. Even still, malware buried in advertising remains a stubborn problem , and it’s currently causing…

Electronic Arts announced the release of EA Sports FIFA Mobile on iOS, Android and Windows 10. The soccer game allows each user to build and manage a soccer team and complete events in multiple gameplay modes. In FIFA Mobile, users can participate in daily live events, play games in season and…