Dropbox released the latest update for its iOS application , which includes five new features. First, users can now sign PDF files within Dropbox. Specifically, when viewing a PDF, a user can now tap a button to sign their name in a window, and afterward, they can drag their signature to the proper…

Facebook confirmed to Josh Constine of TechCrunch that it is testing the inclusion of ads in groups . The social network issued the following statement to Constine: We have started to test delivering ads to people in Facebook groups and will be evaluating the response before determining how we will…

Mobile user acquisition company Liftoff released its annual Mobile App Engagement Index, which analyzed how gender affects the in-application purchase behavior of users in mobile shopping and gaming apps. Liftoff analyzed more than 7.3 million app installs and nearly 65 million post-install events…

Twitter is taking its “What’s Happening Now” campaign to the streets—the streets of Manhattan, to be exact. Chief marketing officer Leslie Berland announced the outdoor—and underground—campaign in a blog post : Questions and answers, statements and trends–it’s happening right now on Twitter all…

As well-known as it is today, Airbnb had quaint beginnings. Unable to afford the rent for their San Francisco loft, founders Brian Chesky and Joe Gebbia turned their living room into a mini bed and breakfast, hosting three guests from a local sold-out trade show where lodging was scarce. The…

The second presidential debate Sunday night and the vice presidential debate last Tuesday night dominated the rest of the television series and specials for the week of Oct. 3, according to the Nielsen Social Content Ratings . The second meeting between Donald Trump and Hillary Clinton resulted in…

Facebook announced the global availability of Workplace–long-awaited, long-tested and formerly known as Facebook at Work –at an event in London Monday. Workplace brings traditional Facebook features such as News Feed , groups , messaging , Facebook Live livestreaming, Reactions , search and Trending…

Disney released an infographic containing gameplay stats about Disney Emoji Blitz , its emoji-themed match-three puzzle game that launched on iOS and Android in July. In Disney Emoji Blitz, players have 60 seconds to earn as many points as possible by creating matches with a variety of Disney emoji.…

Niantic revealed two new updates coming to Pokemon Go in the future. The first update will allow players to earn capture bonuses as they earn medals based on capturing specific kinds of Pokemon (Kindler, Psychic, Gardener, etc.). As a user earns capture bonuses, they’ll have a better chance of…

The digital marketing world is fixated on millennials , but the next generation of consumers is coming of age. Generation Z , also known as “post-millennials,” commonly refers to the cohort of individuals born after 1996. Barely out of high school, Gen Zs already have about $44 billion in spending…

Over the past few years or so, millennial marketing has received the lion’s share of attention in terms of reaching an age-based demographic. And it’s easy to see why. “Millennials have $200 billion in buying power.” But if I’ve learned anything about marketing, it’s that success revolves around…

Snap Inc. announced the removal of the Auto Advance feature from Snapchat , which will stop the application from automatically advancing users from one Story to the next when they’re watching Stories in the app’s recent updates section. In a blog post, the Snapchat team said Auto Advance has been…

Many people are used to power external lights, but technological advances have allowed people to go to the outdoor solar lights. Units have many advantages, including: They have an output Instead of the cables used to power electric lights, these units have small solar panels that use natural light…

Engagement. Business survival hinges on your team connecting with customers. Strive to build relationships to bridge your SaaS brand’s values with your target audience. Research by McKinsey shows just how important customer service is, not just during routine companycustomer interactions, but during…

Facebook is bringing 360-degree audio to its 360-degree videos . Oculus VR product manager Abesh Thakur and Facebook technical lead Varun Nair announced the launch of Audio 360 in a blog post , describing it as “a suite of tools including the Spatial Workstation which enable creators to publish 360…

Facebook announced the release of its new events application, Events From Facebook . The app allows users to discover upcoming Facebook events and keep track of events they’re already connected to. After users login to the Events From Facebook app, they’ll be able to select one or more event…

A media outlet focused on international business and world affairs and a younger-skewing social application seem like strange bedfellows at first glance, but The Economist and Snapchat are making a go of it. The Economist announced today that it will publish an edition on Snapchat Discover each…

Facebook’s Business Manager introduced a new Campaign Planner feature. As the name suggests, Campaign Planner enables brands to plan their Facebook ad campaigns and arrive at predictions for reach and frequency, which can be shared with clients and co-workers via links or email. Facebook had not yet…

Surprisingly, even the biggest companies can be clueless about social media. In the stone age of advertising before the web, when we were still advertising in print and with commercials, you got to define your brand. Consumers didn’t have access to unlimited information about your company and…

The ads application-programming interface Snapchat announced in June became a reality last weekend. Kurt Wagner of Re/code reported that the Snapchat ads API rolled out over this past weekend, enabling Snapchat Ads Partners to sell ad inventory via automated bidding platforms and algorithms. A…

We are all bombarded by media. So much so that we easily tune it out. The more interruptive it is, the more absurd we find it and the more likely we are to disregard it. So what’s a company to do when it needs to continuously bring in new customers, but nobody pays any attention to ads?…

Facebook’s Internet.org has brought its Free Basics application with free Internet services to underdeveloped countries worldwide, and now it may be coming to the most developed country. Brian Fung of The Washington Post reported that the social network has been in discussions with government…

Bethesda released the latest update for Fallout Shelter on mobile. The update allows users to craft visual themes for their Vault rooms based on the four factions in Fallout 4 . Specifically, users can now build the Theme Workshop in their Vaults for 3,200 Caps. Users will be able to find theme…

LinkedIn Thursday introduced a solution to the ages-old problem of looking for a new job without current employers or co-workers knowing about it. The professional network announced the launch of its Open Candidates feature, which is initially available for desktop and mobile web users in the U.S.,…

To consumer advocates, payday loans have become synonymous with predatory lending. The small short-term loans often come with astronomical interest rates that can pull consumers who are trying to get by from paycheck to paycheck into a deepening hole of debt. Just this week, the FTC fined a payday…

Facebook announced the release of Graph API v2.8, which gives publishers using Instant Articles more flexibility and includes a redesign of Offers . The social network said in a blog post that Graph API v2.8 will allow publishers to separate Instant Articles placement from Facebook Audience Network…

Interactivity is becoming more prevalent in our society. Shows like Q&A in Australia track and monitor the number of tweets that are directly linked to the show as it is aired, and viewers can tweet in with questions for the panel. In this example, you can see that broadcasters are using…

When it comes to attracting and retaining B2B customers, the biggest push is on creating value. We know B2B customers buy value – in the form of convenience, simplicity or integration. But what exactly is value and is it something that can be created? Once it is created, can it be maintained or…

Mike Pence was the subject of 60 percent of conversation on Twitter during Tuesday night’s vice presidential debate, while just 40 percent was about Tim Kaine . Twitter reported that the Republicans’ edge prevailed in discussion about the presidential candidates Tuesday night, with 63 percent about…

Marketing on social media can be a daunting task for a small business or a startup. With so much conflicting advice and competition, it can seem impossible to even get started. An infographic from Social Media Marketo outlines 12 crucial steps your business can take to set up for success. More than…

All Facebook Messenger users now have access to end-to-end encryption feature Secret Conversations , but why is the social network being so secretive about it? Facebook began testing Secret Conversations in July, and vice president of messaging products David Marcus said in a Facebook post at the…

EA Mobile released its annual Treehouse of Horror update in The Simpsons: Tapped Out on mobile. This year’s Halloween event allows players to help Lisa film a horror movie in Springfield. Early on in this event, players will receive the Filmmaker Lisa costume as a free prize. Users will also be able…

So, you’ve got an amazing idea for a new business. If you build it and market it the traditional way, they will come, right ? Not anymore. It doesn’t matter what your niche is. There are bigger competitors in it, and traditional marketing has gotten them far. As for your business coming in and…

Brands that respond to customer-service inquiries on Twitter benefit from doing so on several levels, according to a study the social network conducted along with Applied Marketing Science . Key findings of the study included: Customers who receive responses when they tweet businesses are willing to…

Twitter announced the addition of aggregate user age information to the Audience API (application-programming interface) from Gnip . Aggregate user age information became the 11th demographic model available for audience analysis, joining: Gender Language Interests TV genre TV show Location…

The first games were announced in the livestreaming pact between Pac-12 Networks and Twitter , which was inked in July. The Pac-12 Conference announced in July that Twitter will be the “premier streaming partner” for its Pac-12 Plus broadband network, which will feature more than 150 live games…

We want your input to help us plan our upcoming SMX West conference, which will be taking place March 21–23, 2017, in San Jose. Specifically, we’d love to hear from you if you have an great idea for a session that you think should be on the agenda. And if you’re interested in speaking at the show,…

You are an AdWords savant . Revenue’s through the roof. Peeps search. Click. Browse. Buy. Repeat. Like a literal printing press. So you look around, searching for the next golden opportunity to deploy some of this capital that’s burning a hole in your pocket like a poor man’s Warren Buffett. (Which…

Twitter teamed up with Focus Features on a hashtag-triggered emoji marking the release of feature film Loving. Loving portrays the real-life story of interracial couple Richard and Mildred Loving , and Twitter explained the motivation behind the emoji—triggered by hashtags #ThisIsLoving, #VoteLoving…

News about cybersecurity is often full of doom for businesses and consumers, with frequent leaks, high-profile data breaches, and ever more sophisticated hackers . However, October is Cybersecurity Awareness Month , so now is a good time to brush up on how to protect yourself in the digital world…