Content marketing is an absolute necessity for brand survival in 2018. So you’re on the right track if you are currently creating and distributing content. But for those of you who aren’t seeing results from these marketing campaigns, it can be frustrating. You’re putting so much time and effort…

People love watching videos. That’s why 87% of marketers use video content to engage with their audiences on the Internet. More than half of marketing experts across the globe say they get the highest ROI from their video promotions. When it comes to social media, videos generate 1,200% more shares…

Your content is great. You’ve been applying new strategies and learning how to master the art of storytelling to make your content more engaging. But now what? This is useless if you’re unable to distribute it to your audience. I see this problem all the time when I’m consulting businesses. They…

If SEO were an Olympic sport, it would be race walking. Everyone is after that first place slot – but it’s a long, slow, and strategic path to getting there. By now, just about every marketer knows the basics of how to rank. Find and target the right keywords. Create high-quality content that your…

Promoting on social can feel like a popularity rollercoaster. One minute, you’re on top. Your post is taking off – skyrocketing through timelines and racking up likes and shares. But the next time you post? Crickets. The likes are trickling in, comprised mainly of your team members and the intern’s…

Social media marketing has become one of the most effective ways for businesses to have success in the digital era. In fact, 95% of adults between the ages of 18 and 34 follow brands on social media. Facebook leads the way in this category. According to Statista , Facebook has 2.2 billion active…

Out of all of the different facets of digital marketing, social media tends to change with the most immediate and drastic results. There is always a new platform emerging for marketers to look into and master to stay ahead of the trends. And with algorithms on big platforms like Facebook always…

Ever wonder why your product image doesn’t show up when you do a Google search for your product? Wonder if that big product image on your new landing page might cause slower loading speeds for your customers? What about conversions? Are your web conversions suffering because you haven’t optimized…

The average person spends almost two hours on social every day . This comes out to five years and four months on social apps over the course of a lifetime. While this number may sound astounding, we all know how great social can be for connecting and engaging with friends, family, and brands we…

Successful marketers know how to go the extra mile when promoting their brands, products, and services. You need to understand what role psychology plays in the buying process. For example, different color schemes can impact sales on your website. Those of you who want to take your marketing…

Automation driven by improvements in artificial intelligence and machine learning will bring significant changes to how we manage pay-per-click (PPC) in 2018 and beyond. There’s still a role for humans to play, one of which is to use what we’ve learned from years of experience to bring an account as…

As of this month, Google had almost 75% of the search engine market share , which means that far more people are looking for information on Google than on any other search engine. So, if you have a new website, you should be putting most of your energy into ranking on Google, right? Well, let’s look…

Blogging is one of my favorite marketing tools. There are many benefits to blogging—that’s why all my websites have blogs. But honestly, I enjoy it as well. Writing blog posts keeps your finger on the pulse and helps you stay connected with your audience. I’m not saying you have to be in love with…

You blog because you want Internet users to discover your content and engage with it. But sometimes, your reach just isn’t large enough. That’s why it’s good to diversify your content. Creating more content and putting it in more places gives you as many views, readers, and customers as possible. If…

Remember Orkut? Or Friendster? How about MySpace and Classmates? Maybe you do, maybe you don’t, because social media platforms come and go faster than most of us can keep up. For every success like Snapchat, there are plenty of others that failed to gain any serious momentum, even if they were fun…

Modern marketers understand that quality, engaging and relevant content is at the core of any integrated digital marketing strategy . After all, in a world where consumers are increasingly self-directed in researching their options to make purchasing decisions, that quality, engaging and relevant…

Social media marketing needs to be a priority for every business across all industries. Get with the times and understand the latest trends . Your customers are active on social media platforms, so you need to establish a presence as well. Some of you may have mastered this already. You’ve been…

No website can stand without a strong backbone. And that backbone is technical SEO. Technical SEO is the structure of your website. Without it, everything else falls apart. Imagine you wrote the most amazing content in the world. It’s content that everyone should read. People would pay buckets of…

Pictured above: Rolf Inge Holden (Finge), founder of ConversionLab. Whether your best ideas come to you in the shower, at the gym, or have you bolting awake in the middle of the night, sometimes you want to quickly A/B test to see if a given idea will help you hit your marketing targets. This want…

Your content is poppin’. Polished and proofed, you’ve put this piece of content through the wringer to get it ready. Now all you have to do is let people know where it is and wait for those likes, retweets, and accolades to start rolling in. So you keep waiting. And waiting. Nothing happens. You…

It’s time for you to adapt to the latest marketing trends . Your company can no longer afford to ignore mobile users. Your website must be optimized for mobile devices. Why? Well, for starters, 80% of the top websites according to the Alexa rankings were optimized for mobile users. Plus, 80% of all…

When was the last time you updated your website? If you have to stop and think for a minute to answer that question, you may have a problem. Your website needs to be monitored and updated on a regular basis. However, you don’t want to make changes without any rhyme or reason. That’s why you can use…

In this week’s Search In Pictures , here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Bella Thorne & Patrick Shriver Schwarzenegger at Google: Source: Twitter Google…

Tom Robertshaw ( @bobbyshaw ) is an Ecommerce Evangelist at Space 48, an award-winner ecommerce consultancy for forward-thinking retailers. He recently recorded a webinar with Kissmetrics, listen here . It can be easy lose ourselves in the chronic battle of customer acquisition. Expanding the top of…

Writing your first e-book is exciting. But once it’s finally written, you’ve got to find a way to get it in the hands of your audience. After all that hard work, long nights, and endless research, it would be a shame if your book went unread. For those of you who have recently written an e-book, are…

The marketing world loves to talk about branding. Take a look at just about any marketing company in the world, and you’ll find the word “brand” on at least one page. Startups and small companies frequently look for ways to get mentions online so they can start building their brands. And big…

Regardless of industry or niche, nearly all B2B marketers— 91% to be exact —are focused on leveraging content marketing to reach, resonate and inspire audience action. But budget and resource constraints and lofty lead generation goals—not to mention increasing buyer numbness to marketing messages…

Ad media buying for SaaS products can feel like a rabbit hole of complexity. Best practices, capabilities and tactics will change depending on what you’re trying to accomplish, what platform you’re on and whose advice you take. But once you do understand that layer, there’s even more differences and…

Staying active on social media is one of the best ways for you to create brand awareness and engage with your audience . But with so many different social platforms to manage on a daily basis, it can be overwhelming. Sometimes keeping up with all these networks at once can feel like a full-time job.…

Email newsletters are a great way to stay in contact with your subscribers. I use this strategy for my businesses as well. But when I consult different companies and analyze their email newsletters, I come across some common problems. They’re not using these emails as a marketing tool . Just sending…

A form of this article originally appeared on Stitch Labs . Stitch Labs is a purpose-built inventory management software to help brands improve customer experience and scale efficiency. Download the original guide here . When we talk about the future of retail, industry news is abuzz with the idea…

Conversion rate optimization is like the banana peel in those really cheesy video clips. It’s pretty obvious it’s there. We all see it. But we all know it will trip you up when you get too close to it. Because that’s the punchline, right? Except tripping up on optimizing conversions for your…

Your company is ready to launch a new product. This is an exciting time for you and everyone else involved. Depending on your industry and brand, you’ve spent months or potentially even years developing this product. As you approach the final stages of development, you’re starting to get a bit…

What if there was a way for you to find your competitions most niche ideas without having to conduct an in-depth audit of their site? Wouldn’t that be great? Just think about what it could do for your own digital presence. If you know what you’re up against quickly , you have a clear path to create…

I can’t get no satisfaction. Aside from hearing it as the chorus in a rock n’ roll classic , it’s a phrase you never want to come from your customers. No customer satisfaction = no retention. No retention = shrinking customer base. And bad word-of-mouth. And plummeting profits. Yes, you need a great…

If your sales are starting to plateau or decline, you’ve got to come up with a new strategy to get a cash injection into the business. Even if your company is doing OK right now, you have to ask yourself whether your current business model is sustainable in the future. It’s always important to…

It’s no secret that people from different generations have different values, mindsets, and behaviors. As a business, you’ve to use this concept to your advantage. All too often I see companies that launch a broad stroke marketing campaign in an attempt to reach as many customers as possible. While I…