Getting prospects to convert to customers is one thing. But, how do you get customers to buy again and again after the first purchase? It’s more than just ‘nice to have’, consistent repeat purchases can be the difference between success and failure. This is where attentive, behavior based emails…

It’s no secret we’re living in a mobile world. I’m hoping that by now, most of you have recognized this and adapted accordingly. While having a mobile-friendly website is a great start, it’s not enough to drive traffic to your site. You also need to make sure your mobile website is optimized for…

Not every business is a household name. If you’re a small or medium-sized company, it’s not always easy to promote yourself and compete with the big brands. Your products might be great, but if nobody knows about you, it won’t be easy to sell. Even if someone stumbles upon your website, products, or…

Growth hacking is the mother of all marketing buzzwords. It’s the phrase you’ve probably heard it endlessly from new, edgy startup founders in your network. You’ve probably seen it in articles online touting that “growth hacking” as the primary way to succeed. And that’s the problem: Marketers use…

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 7 marketing and promotion tactics to get your content discovered Mar 9, 2018 by Kristopher Jones Contributor Kristopher Jones outlines seven tried-and-true content…

Not everyone has unlimited funds for a marketing budget. Even those of you with a high bank balance shouldn’t dump every dollar into marketing without a plan. I understand how much you want to promote your business, but you need to come up with ways that efficiently accomplish this. You don’t need…

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google working to integrate AMP benefits into future open web standards Mar 8, 2018 by Michelle Robbins Standardization will allow sites to implement, and benefit…

How active is your company when it comes to social media marketing? It’s great if you have a Facebook profile, Twitter account, and Instagram page, but if you don’t have a presence on YouTube, you’re missing out on an easy way to generate new leads . YouTube can also help you make more money from…

Most people are worried about how to get Google to index their pages , not deindex them. In fact, most folks try and avoid getting deindexed like the plague. If you’re trying to increase your authority on search engine results pages, it can be tempting to index as many pages on your website as…

You need to put lots of thought and effort into every page of your website. But your About Us page is arguably the most important. Why? Anyone who is reading your About Us page is interested in learning more about your company. If you write this page properly, it can be used as an effective lead…

Think your marketing technology (MarTech) stack is king? Pull yourself out of 2017. Your customers are dropping out of your funnel. Engagement is down. The CEO is on you to get results… today. Where can you find more efficient ways to get the job done? A better MarTech stack. If you aren’t using a…

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Community Corner: Spotlight on Search Engine Land Award Winners Brainlabs & Trimark Digital Mar 2, 2018 by Amy Gesenhues An interview series highlighting 2017’s…

Bing announced that their Bing Entity Search API is now available to US based users and also in Australia, Brazil, Canada, France, Germany, India, Italy, Mexico, Spain and the United Kingdom regions. The Bing Entity Search API lets developers and creators programmatically pull in Bing Knowledge…

First impressions matter. When someone visits your website, the first thing they’ll see is your homepage. The way your homepage is set up can make or break your conversion rates . I know how much time and effort it takes to improve your SEO ranking and drive more traffic to your website. If you’re…

Managing your ad campaigns can be incredibly tedious. You probably don’t need me to tell you that though, because you’re looking at them every day. You’re also making the same changes on a monthly, weekly, and even a daily basis. And it’s not like you can just quit AdWords either. Google has…

The very beginning of any relationship is awkward. Do you think your customers feel that way about the beginning of their relationship with you? Because if they do, that’s bad. It’s a severe threat to your business! It’s kind of like being on time for a party. Everyone’s feeling things out, sizing…

Marketing your business is expensive. Coming up with customer acquisition strategies that won’t break the bank can be a challenge. Acquiring a new customer can cost you six or seven times more money than retaining your current customers . But you can get new customers without having to spend much…

Kissmetrics Populations lets you track key segments of your user base. In just a few steps, you can track user activity, marketing performance, and product engagement. And now we’re making it even better. With our latest iteration, you can connect a Population to a Facebook Custom Audience for even…

When was the last time you tried a new restaurant without a recommendation? If you’re like me, it’s probably been a while. Everyone you’ve ever met is just naturally inclined to seek the opinion of others before trying something new. On your own, you don’t know if that new ramen house down the…

Anyone can have a great idea. But turning an idea into a viable business is a different ballgame. You may think you’re ready to launch a startup company . That’s great news, and you should be excited about it. Take it from me: as someone who has founded several startup companies, I know what it…

Over 3.7 million blog posts were written today . The market is flooded with blog articles. So how does your content have a chance of standing out? And while blog competition increases, click-throughs on display ads have continued to decrease. In fact, the average click-through rate of display ads is…

Traditional marketing is getting a facelift. Not the scary kind, where you can’t move your eyebrows anymore — but the kind where you look well-rested and ten years younger, and no one can put their finger on the reason why. Smart organizations recognize the need to change how they spend their time…

The days of Snapchat being used solely for sending pictures between friends are over. This social media platform has evolved. Your company can’t afford to ignore the impact that this marketing channel can have on your business. It’s an absolute necessity if you’re focusing on Generation Z as your…

We have all been there. You spend time and money creating short-and-sweet content for your targeted audience; you drink copious cups of coffee and push out all other daily noise to give it your all. When your gem is complete, you click “publish.” But your content doesn’t seem to generate any leads.…

To be a successful marketer, you need to come up with ways to engage with your audience . The goal of every marketing campaign should be to get people to complete a specific action. Some examples of these actions might be: generating a sale getting users to download something adding new subscribers…

Organic search makes up around one-third of traffic to company websites. It accounts for more traffic than paid and social put together! What does that tell us? SEO is as relevant as ever. If you work in marketing, write a blog, or have your own business, it is vital that you at least know the…

Content is king. And content marketing in 2018 remains a brilliant and cost-effective method for engaging with leads and customers, spreading brand awareness, and getting around the increasing use of ad-blockers . Whether it’s an email newsletter, social media post, or blog on your own or someone…

By now I’m sure you know how important it is to have an active presence on social media. You’ve been posting more often and trying to engage with your followers . This is great, but you need to make sure you’re not overlooking the small stuff. Often, I see business pages with cover photos that look…

Are you producing lots of great content on a regular basis but still not seeing organic traffic? The issue may be a lack of external sites linking to you, also known as backlinks. While SEO has evolved over the years, backlinks still remain as one of the most important SEO ranking factors. What you…

How many times have you Googled something and your search results have little to no content below the link? Yeah, that’s the meta description. And every website should have one. If you have a website, then meta descriptions should matter to you. Even if you don’t personally have a website and simply…

Ecommerce platforms rely on sales to survive. If you operate one of these websites, you know how important sales are for your business. Whether you sell products exclusively online or have an ecommerce site in addition to your brick and mortar store, you need high conversion rates to be successful.…

Google has removed the View Image button and the Search by Image feature when viewing an individual image within Google Image Search. Google announced this change on Twitter, saying : Today we’re launching some changes on Google Images to help connect users and useful websites. This will include…

Everyone and their Aunt Betty is doing webinars. But it doesn’t mean they’re getting people to sign up and or buy their stuff. You have probably registered for at least a few webinars in the past, right? Even if you registered, it didn’t mean you’d attend. And, if you attended or watched a replay,…

By now I’m sure you realize how important Instagram is for your business. Every day your audience gets bombarded with many different pictures and videos showing up on their timelines. That’s why I’ve told you in the past that you need to write captions that drive engagement . But nobody will read…

This year’s Super Bowl saw over 40 brands pay more than $5 million dollars each for ad time during the big game. There were the usual contenders like Budweiser, Pepsi and Kia; brands like Doritos and M&Ms that returned after taking a Super Bowl break; and debut advertisers like Pringles, Kraft and…

This article is a supplement to our Kissmetrics Webinar this Thursday, February 15th at 10 AM PST / 1 PM EST with Samir ElKoumany, co-founder of Fetch and Funnel. Join here Communication has changed. This may sound like a trendy thing to say at a cocktail party for a lot of people, but for…

Do your conversion rates need a boost ? Nobody has a conversion rate that’s 100%. I think it’s safe to say that no matter how successful your company is, your conversions can always be improved. Recognizing this is half the battle, but you’ll need to actually implement some changes if you want to…

Today’s ad platforms can have even the most experienced PPC marketers spending more than intended. Campaign settings, rules and other factors change over time, which can have substantial impact on your campaigns. For example, starting October 4th, 2017 Google announced they could spend up to two…